Offer summary

Qualifications:

5+ years of experience in paid media and Google Ads with a focus on paid search., 3+ years of experience with paid social ads, particularly Meta ads., Bachelor’s degree in business, communication, advertising, marketing, or a related field., Strong communication skills, particularly in C-suite corporate settings, and experience with data analysis tools..

Key responsabilities:

Lead the media strategy for B2B lead generation and B2C clients in the franchise sector.

Execute and monitor paid search campaigns, reporting performance to clients.

Engage in strategic relationship management with high-value clients.

Manage monthly campaign budgets exceeding $500k and ensure effective communication with stakeholders.

Job description

Ignite Visibility is award-winning national to local digital marketing agency with offices in San Diego, CA, Orlando, FL, and a fully remote team. We are looking for a highly skilled full-time Sr. Paid Search Campaign Manager with expertise in national to local franchise paid search to join our fast-growing and fully remote team. This position is a great opportunity for an individual with both demonstrated B2B and B2C lead gen search for franchise and SMBs to apply and grow their national to local skills paid media campaigns while working with a talented team, advanced processes, and high-level clients.

The Sr. Paid Search Manager will be responsible for leading franchise B2b lead generation and B2C client's media strategy, execute said strategy, monitoring performance, and reporting to clients. The Sr. Paid Seach Manager will also be expected be client-facing for high-value client initiatives and strategic relationship management. This role is remote within the 50 United States only. You must live in the U.S. to apply.

Required Qualifications

5+ years of paid media, Google ads, work experience with an emphasis in paid search
3+ year experience with paid social ads, Meta ads
5+ year local search experience
4+ year B2B lead gen experience
Experience in offline conversion set ups
Strong executive communication skill, C suite corporate communication experience
Experienced in value-based bidding for B2B lead gen with enterprise budgets and account-based marketing
Hands on experience in managing monthly campaign budgets from $500k+ a month, more preferably
High level paid media strategy and hands-on executive experience required
Presentation Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working
Customer Focus - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
Action Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunity
Creativity - Comes up with new and unique ideas, original, and always adds value to brainstorming
Data drive with high competency in Google Analytics, business intelligence tools (Looker Studio, or Power BI etc.), Excel / Google sheets including pivot tables and v-lookups
Data studio or similar reporting experience with data visualization
Google Ads Certifications & additional certifications are a plus
Bachelor’s degree in business, Communication, Advertising, Marketing, or related field
Critical Thinker, Relentless Learner, Winning Can Do Attitude
Strong Attention to Detail

Required Ad Platforms & Tools Experience Requirements

Google Ads
Social media ads knowledge
Google Analytics, GA 4
Google Merchant Center
Google Tag Manager - ability to troubleshoot

Why Ignite Visibility?

A collaborative environment focused on client success and career development
Fully remote workforce with optional San Diego office
Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
Named Fastest-Growing Private Companies in San Diego (2016-2020)
Named Best Places to Work in San Diego 2017, 2020
Named Inc 5000 Fastest Growing Companies 2017-2020

Benefits

Competitive salary base + commission & bonus
Full comprehensive health, dental coverage, vision coverage
Flexible works schedules
Generous paid vacation and sick time including your birthday off & extra time off around major holidays
401k-retirement plan with employer match
Employee advancement and clear growth potential
Company-sponsored professional development opportunities

Compensation$80k - $90k

Required profile