Service Line Manager - Florida Marketing

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Join the Cleveland Clinic team where you will work alongside passionate caregivers and make a lasting, meaningful impact on patient care. Here, you will receive endless support and appreciation while building a rewarding career with one of the most respected healthcare organizations in the world.  

As a Service Line Manager, you are the primary marketing liaison and consultant between senior director and service line leadership team for marketing strategies and tactics across the region. Your work will support activities related to the assessment, development, implementation and monitoring of strategies and tactics to promote new services, programs, product lines, market share, patient visits and overall growth. Based on expert analysis, you will evaluate marketing performance outcomes and recommend changes to optimize competitor position. This role offers a unique opportunity to enhance the Cleveland Clinic experience while developing your skills, gaining new knowledge and growing within an innovative healthcare setting.

A caregiver in this position works remotely (Indian River or Martin Area ONLY) from 8:00AM - 5:00PM, with 10% travel time requirements.

A caregiver who excels in this role will:  

• Manage marketing functions related to the assigned clinical service line areas, including the development and evaluation of comprehensive marketing strategies. 
• Direct the implementation of marketing tactics. 
• Utilize clinical business goals, research and market data and apply the results to the process in the development of service line marketing strategies.
• Formulate strategies based on environmental analysis, market research, competitive analysis and operational availability. 
• Interface with appropriate departments and divisions to obtain strategic information critical to marketing strategies and tactics. 
• Serve as the liaison between clinical, marketing and other related organizational initiatives in the implementation of marketing strategies and objectives, including facilitating and developing a strong relationship between key leaders and marketing division 
• Provide information to the service line leadership regarding updates and performance of marketing tactics and plans. 
• Develop and monitor annual service line budget linked to key tactics and review budget and reporting with director on a regular basis 
• Initiate media relations tactics with the Media Relations/Communications team and provide key information to the department upon request. 
• Collaborate with the Communications department to develop communications tactics and act as a service line liaison. 
• Work closely in development and execution of advertising campaigns related to the assigned service line. 
• Participate in marketing management meetings, task forces and groups. 
• Analyze problems related to the perception of patient satisfaction and quality improvement, gather related data, recommend solutions and evaluate results. 
• Collaborate with staff to resolve specific satisfaction issues. 
• Lead project management for individual service line initiatives involving any of the marketing areas that further supports the overall service line goals and growth. 

Minimum qualifications for the ideal future caregiver include:  

• Bachelor's Degree in Marketing or a related field and five years of related marketing experience 
• In-depth knowledge of marketing research techniques, problem solving, sampling procedures, data collection, analysis, interpretation and presentation 
• Thorough understanding of business management, statistics, program evaluation, implementation and analysis 

Preferred qualifications for the ideal future caregiver include:  

• Master’s Degree 
• Healthcare Marketing experience or healthcare experience

Our caregivers continue to create the best outcomes for our patients across each of our facilities. Click the link and see how we’re dedicated to providing what matters most to you: https://jobs.clevelandclinic.org/benefits-2/      

Physical Requirements:

• Requires frequent sitting, normal or corrected vision and manual dexterity sufficient to perform work on a personal computer.
• Requires the ability to walk to various locations.
• Able to function in a stressful environment.

Personal Protective Equipment:

• Follows standard precautions using personal protective equipment as required.

The policy of Cleveland Clinic Health System and its system hospitals (Cleveland Clinic Health System) is to provide equal opportunity to all of our caregivers and applicants for employment in our tobacco free and drug free environment. All offers of employment are followed by testing for controlled substance and nicotine. All offers of employment are follwed by testing for controlled substances and nicotine. All new caregivers must clear a nicotine test within their 90-day new hire period. Candidates for employment who are impacted by Cleveland Clinic Health System's Smoking Policy will be permitted to reapply for open positions after one year.

Cleveland Clinic Health System administers an influenza prevention program. You will be required to comply with this program, which will include obtaining an influenza vaccination on an annual basis or obtaining an approved exemption.

Decisions concerning employment, transfers and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law. Information provided on this application may be shared with any Cleveland Clinic Health System facility. 

Please review the Equal Employment Opportunity poster. 

Cleveland Clinic Health System is pleased to be an equal employment employer: Women / Minorities / Veterans / Individuals with Disabilities