Sr. Specialist - Paid Media, Meta & Video

Location Details: India (Remote)

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

Join our team...
The central marketing team is looking for a Programmatic Media Planner & Buyer.

What you'll get to do...

• Design, develop, and test hypothesis in digital marketing channels
• Collaborate with cross-functional teams including marketing, GTM, creative, vendors and call center leaders.
• Act as a subject matter authority on video testing and measurement cross various mediums.

Your experience should include...

• Experience buying media through DV360, The Trade Desk, Google Ads (GDN/YT), other top programmatic/DSP platforms
• Crafting and testing hypothesis within video channels.
• Using platform analytics and other tools to creative and campaign performance.
• Working with international teams and across time zones.
• Set up and proactively handle campaigns across programmatic/DSP platforms and mediums applying video, display, CTV/OTT, native, and audio.
• Develop and implement innovative programmatic advertising strategies; supervise progress, critical metrics, testing, and optimize for continuous improvement against goals.
• Work closely with creative team to provide analytical insights and recommendations to continuously develop and test new ad creative.
• Run programmatic partnerships through the planning process from partner evaluation, selection, onboarding and launch.
• Stay informed about industry trends, technologies, and standard methodologies in programmatic advertising.

You might also have...

• Media planning and forecasting based on budget, strategy & performance.
• Evaluation of new platforms, tools, and partnerships to improve performance and efficiency.
• Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc.

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.