Marketing Events Specialist

Location: Remote. Greater Boston location preferred

About the Role:
Dutchie is looking for an experience-driven and detail-oriented Marketing Events Specialist to support the execution of our event marketing initiatives. In this role, you’ll play a critical part in defining how Dutchie shows up at key cannabis industry events, building brand awareness, and driving demand generation. Reporting to our Head of Marketing, you’ll own end-to-end event planning, from partnering with internal teams to drive strategy, to owning relationships with strategic event partners to managing onsite execution. You’ll collaborate closely with teams across Sales, Customer Success, Marketing, and Leadership to deeply understand our audience and ensure that our event presence delivers measurable impact.

As a fast-growing company in a dynamic and evolving cannabis market, this is a unique opportunity to help shape Dutchie’s narrative, engage with diverse audiences, and support the success of the retailers and brands we serve.

What You’ll Do:

• Execute Dutchie’s event marketing strategy, including cannabis trade shows, conferences, curated events, and pop-up experiences.
• Partner with cross-functional teams to ensure alignment on event goals, messaging, and success metrics.
• Own relationships with key trade show and event partners to drive cost efficiency and maximize engagement
• Work closely with internal and external partners to find synergistic event opportunities
• Plan and oversee all event logistics, including budgeting, vendor management, scheduling, and staffing.
• Partner to create engaging booth designs and event materials in collaboration with the creative team, ensuring they reflect Dutchie’s brand.
• Work closely with Sales, Customer Success and Demand Generation to ensure seamless integration of lead capture and follow-up processes.
• Own event analytics: measure ROI, track key metrics, and present results with actionable insights to stakeholders.
• Stay ahead of cannabis industry trends and event opportunities to position Dutchie as a thought leader and trusted partner.

What You Bring:

• 2-4+ years of experience in event marketing, field marketing, or event production, ideally in a B2B or SaaS environment.
• Proven track record of executing successful trade shows, conferences, and corporate events with measurable results.
• Strong project management skills and attention to detail, with the ability to manage multiple events simultaneously.
• Exceptional collaboration skills to build industry relationships and work cross-functionally with Sales, Marketing, and Leadership teams.
• A creative mindset and problem-solving skills to create standout event experiences.
• Excellent communication and organizational skills.
• Willingness to travel frequently to attend events, set up booths, and manage onsite execution.
• Huge plus: Strong understanding of the cannabis industry and its unique challenges and opportunities.

It’s a Bonus If You Have:

• Experience with demand generation and field marketing in a B2B environment.
• Previous collaboration with creative teams and sales organizations to align on messaging and goals.
• Familiarity with HubSpot, Salesforce, or similar platforms for lead tracking and marketing automation.
• A deep understanding of cannabis industry-specific events and audiences.

What You’ll Get: 

We are targeting a starting salary of $75,000 - $90,000 plus equity based on the intended level for this role. There may be flexibility on individual compensation packages based candidate skill set, experience, qualifications and other position-related factors.

In addition to cash compensation, our total rewards package includes:

• Comprehensive Benefits: Full medical, dental, and vision plans to ensure top-tier care.
• Equity: Stock options to all employees.
• Technology Allowance: Hardware, software, and learning materials to support your success.
• Unlimited PTO: Flexible vacation and sick days to support work-life balance.

Growth Opportunities: A dynamic environment where your contributions directly shape our success in the cannabis industry.