Offer summary

Qualifications:

3-5 years of marketing experience, preferably in the software industry., Proven experience in digital marketing with a focus on performance marketing and KPIs., Knowledge of the media industry, including publishing and broadcasting software, is highly desirable., Proficiency in HubSpot or similar CRM and marketing automation tools, along with a strong command of English..

Key responsabilities:

Execute marketing and communication strategies aligned with business objectives.

Focus on B2B demand generation through various channels such as email and social media.

Oversee content creation for multiple marketing channels, including blogs and newsletters.

Plan and execute industry events, coordinating all marketing activities pre- and post-show.

Job description

Company overview

An Important international software company specializing in innovative solutions for the media industry. We are a well-established business, offering integrated solutions specifically designed for media.

We are looking for a well-rounded Digital Marketing Specialist to help the business bring it’s marketing efforts to the next level.

Responsibilities

• Execute marketing and communication strategies across multiple disciplines, guided by the company’s overall business and marketing objectives.

• Strong focus on B2B demand generation through appropriate channels (ie. Email, webinars, social etc.)

• Execute company’s content strategy and oversee the content creation process across multiple marketing and communication channels, including social media, blog articles, newsletters, and website content.

• Work closely with other teams across the company (in particular, Sales and Product) to gain a thorough understanding of budgets, goals, target audiences, and product strengths and weaknesses.

• Help define and execute multiple email marketing strategies, to include net new lead nurturing, existing customer upsells, retention, and win-back.

• Plan and execute industry events such as exhibitions and tradeshows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating pre- and post-show marketing activity.

• Develop and maintain a deep understanding of the competition and build targeted campaigns at direct competitors.

• Track and evaluate marketing performance via analytical tools (HubSpot CRM, Google Analytics, social media platforms, and SEMrush).

Requirement/Experience/Skills

• 3-5 years Marketing experience.

• Proven experience in digital marketing, preferably within the software industry.

• Experience and understanding of performance marketing, including KPIs and channels and conversion rates

• Knowledge of media industry (Publishing, broadcasting and newspaper software) is highly desirable.

• The ideal candidate should thrive in a proactive, new sales-focused environment.

• Proficient level of English is a must.

• Willingness to travel across Europe.

• Demonstrable experience leading and managing multiple marketing strategies.

• Proficiency with HubSpot (or similar CRM, website, marketing automation), LinkedIn Sales Navigator, Microsoft 365.

• Team-player who is able to work in a collaborative environment.

Required profile

Are you interested?