Product Manager (IVB)

We are hiring for this role to support our company Invested Better. This position will report directly to the Invested Better team and focus exclusively on those projects.

About the brand 

Invested Better is changing the way Lead Generation happens for Financial advisors. We're making it easier for financial advisors to start conversations with quality leads and helping consumers quickly connect with the right professionals for their financial goals.

Job Description
We are seeking an experienced and entrepreneurial Product Manager to own the product strategy and execution for Invested Better. 

This person will serve as the bridge between business goals and technical implementation, owning the product roadmap and ensuring we ship the right things quickly and effectively. This is a highly strategic role that requires both technical fluency and product intuition, with strong leadership and communication abilities.

Key Responsibilities

• Product Ownership 

  • Take full ownership of the Invested Better web product, with a focus on performance, user experience, and outcome-driven development. 

  • Translate high-level business goals into detailed product requirements, wireframe flows, and documentation.

  • Maintain and evolve the product roadmap, aligning it to growth metrics, user feedback, and market opportunities. 

• Collaboration with Development 

  • Act as the primary liaison between the business and development team, ensuring clear, prioritized, and technically sound execution. 

  • Partner closely with the lead React Developer and other contributors to define the best course of action for achieving roadmap outcomes. 

  • Evaluate current dev team performance; make recommendations and facilitate changes if better resources or partnership opportunities to accelerate progress. 

  • Maintain a strong grasp of frontend/backend technologies used, even if not hands-on. 

• Product Design & User Experience

  • Led the creation of wireframes, user flows and UX prototypes using tools like Figma. 

  • Ensure that product design supports both user adoption and business KPIs (conversion, activation, engagement) 

  • Iterate quickly based on real-world usage and feedback.

• Stakeholder Alignment 

  • Work directly with the CEO (visionary) to translate into tactical execution, and contribute product ideas based on market intelligence and experience. 

  • Collaborate with the Marketing Director to ensure the product supports go-to-market efforts, promotional campaigns, and user onboarding flows. 

  • Integrate feedback from the Sales Director, customers, and early adopters into product planning and iteration cycles. 

• Feedback Loops & Iteration 

  • Create tight feedback loops to capture insights from real users, internal stakeholders, and performance data. 

  • Champion a rapid iteration approach-shipping fast, learning fast, and refining constantly.