Marketing Coordinator (remote from Karachi)

Client company introduction:

Our Client is provided shoppers with unmatched customer service and integrity. With multiple locations serving the DFW metroplex and beyond, our mission is to offer quality products and services at the most competitive prices. We specialize in products for all types of retail stores, wholesale, and distribution partners. Our team is dedicated to maintaining a hassle-free and honest shopping experience.

Key Responsibilities:

Marketing Calendar Management:

Develop and maintain a comprehensive marketing calendar that outlines all planned activities, campaigns, tradeshows, and promotions.
Collaborate with cross-functional teams (sales, purchasing, etc.) to ensure the calendar aligns with product launches and company goals.

Campaign and Promotion Support:

Assist in the planning and execution of marketing campaigns across multiple channels, including email, digital ads, and social media.
Manage the logistics and coordination of promotional activities, including creating and distributing promotional materials.
Ensure all marketing materials are aligned with brand guidelines and delivered on time.
Track the success of campaigns and promotions, providing insights and recommendations for optimization.

Vendor and Event Coordination:

Coordinate the logistics for tradeshows, conferences, and other events, including booth setup, promotional material preparation, and post-event follow-up.
Work closely with vendors to ensure all event-related marketing materials are delivered accurately and on time.
Provide support to vendors by keeping them informed about marketing campaigns, promotions, and updates.
Follow up with vendors regarding order confirmations, invoices, and any discrepancies related to marketing materials.

Content Creation:

Assist in creating content for a variety of marketing channels, including website copy, social media posts, email campaigns, and print materials.
Coordinate with the graphic designer to develop marketing assets such as flyers, brochures, promotional giveaways, and event invitations.
Ensure content is aligned with brand messaging and optimized for target audiences.

Email Marketing and Social Media Management:

Develop, schedule, and manage email marketing campaigns, tracking open rates, click-through rates, and conversions.
Manage and create content for social media platforms, including LinkedIn, Facebook, Instagram, etc., to engage with customers and promote products.
Monitor social media performance and work with the team to optimize strategies for better engagement and ROI.
Inventory and Promotion Management:
Work with the purchasing team to monitor inventory levels and help manage product promotions to meet quarterly rebate targets.
Update and ensure all monthly promotions are accurate on the companys website, creating shelf tags and updating promotional timelines.
Coordinate with internal teams to ensure promotions are live and displayed correctly across all marketing platforms.

Sales Support:

Provide the sales team with marketing materials, promotional content, and product information to aid in sales efforts.
Support the creation of sales presentations, product sheets, and other marketing collateral.
Collaborate with the sales team to identify opportunities to cross-sell or upsell additional products or services to existing vendors.

Tracking and Reporting:

Track and report the performance of marketing campaigns and vendor promotions, providing data and insights to the Senior Marketing Manager.
Prepare regular reports on campaign performance, including metrics such as ROI, engagement rates, and vendor effectiveness.
Ensure accurate and timely documentation of all marketing activities, including tracking spin reports and billbacks to vendors.

Administrative Support:

Provide administrative support to the marketing team, including scheduling meetings, managing timelines, and organizing marketing files.
Assist in creating and maintaining marketing documentation, ensuring all records are up to date and easily accessible.

Attention to Detail and Follow-Through:

Exhibit a high level of attention to detail in all tasks, from campaign execution to vendor coordination, ensuring all marketing efforts are accurate and well-executed.
Follow through on tasks and ensure timely delivery of marketing materials, campaigns, and event
followups.
Proactively communicate with internal teams and vendors to resolve any issues or delays.

Other Details:


Location Remote (Karachi)

Experience 3+ years

Timings US timezone

Apply at jobs@hrways.co (not com)

About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our Whatsapp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more.