Offer summary

Qualifications:

Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience)., Proven experience in managing local listings, local SEO, and online reputation management., Strong knowledge of local search engines, particularly Yext, and online directories., Excellent communication skills, both written and verbal, with an analytical mindset..

Key responsabilities:

Create, claim, and manage local business listings on various platforms.

Ensure accuracy and consistency of business information for local search optimization.

Monitor online reviews and manage clients' online reputation.

Analyze performance metrics related to local listings and prepare regular reports.

Job description

This is a remote position.

Company Overview:

CI Web Group, Inc. is a Digital Marketing Agency with employees located all over the world, working remotely. We are creative, customer-centric, data-forward and our goal is to provide a caring, educated, results-driven, experience for our customers. We are a full service digital marketing agency that provides various services to primarily Home Service Companies throughout the United States & Canada.

Job Responsibilities:

Local Listing Management: Create, claim, and manage local business listings on platforms such as Google My Business, Yext, Bing Places, Yelp, Facebook, and other relevant directories.

Accuracy and Consistency: Ensure that business information, including address, phone number, website, business hours, and other details, are accurate, consistent, and optimized for local search.

Local SEO Optimization: Optimize local listings and profiles to improve search engine rankings, local visibility, and organic traffic for clients' businesses.

Review Monitoring and Reputation Management: Monitor online reviews and ratings, respond to customer reviews professionally and promptly, and implement strategies to enhance clients' online reputation.

Local Citations: Research and identify local directories, industry-specific websites, and other citation opportunities to increase online visibility and local search rankings.

Data Analysis: Analyze performance metrics and data related to local listings, including impressions, clicks, conversions, and user engagement, to identify areas for improvement and track the effectiveness of local listing efforts.

Collaboration: Coordinate with the web design and digital marketing teams to integrate local listing efforts with overall marketing strategies and website development projects.

Local Competitor Analysis: Conduct competitor research and analysis to identify local SEO opportunities and stay informed about local market trends.

Stay Updated: Stay updated of the latest trends, algorithm changes, and best practices in local search, SEO, and online directories to ensure the company's strategies remain effective and competitive.

Reporting: Prepare regular reports and presentations on local listing performance, highlighting key metrics and recommendations for further optimization.

Requirements

Qualifications:

Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience).
Proven experience in managing local listings, local SEO, and online reputation management.
Strong knowledge of local search engines, particularly Yext, online directories, review platforms, and citation sources.
Familiarity with SEO principles, keyword research, and on-page optimization techniques.
Excellent communication skills, both written and verbal, with the ability to communicate professionally and effectively with clients and team members.
Analytical mindset with the ability to interpret data and draw actionable insights.
Detail-oriented with a strong commitment to accuracy and consistency.
Proficiency in using local listing management tools and analytics platforms
Ability to multitask, prioritize workloads, and meet deadlines in a fast-paced environment.
Knowledge of web design and development principles is a plus.