Offer summary

Qualifications:

1-3 years of content marketing experience, Strong writing, editing, and proofreading skills, In-depth knowledge of SEO best practices and tools, Experience with CMS platforms and social media tools.

Key responsabilities:

Develop and execute content marketing strategies

Create high-quality content across various channels

Manage and optimize social media content

Conduct audience research to enhance brand positioning

Job description

eSky Group is a global travel platform, bringing together three renowned brands: eSky, Thomas Cook (since 2024), and eDestinos. Our mission is to inspire people to explore the world, With a passion for innovation and a commitment to exceptional service, we help travelers turn their dreams into reality.

This time, we have an exciting opportunity at Thomas Cook. We are looking for a Content Marketing Executive who will play a key role in creating and executing content marketing strategies that drive engagement, boost brand visibility, and generate holidays purchases. You will be responsible for creating high-quality content across a range of channels, ensuring it aligns with our brand voice and business goals.

What will your journey with us look like?

Content Strategy & Planning: Collaborate with the wider business to develop content strategies that align with our overall marketing objectives and business goals.
Content Creation: Create a variety of content including blog posts, website copy, social media posts (including reels, stories) , SEM ads, email campaigns, product content..
SEO & Content Optimisation: Implement on-page SEO best practices to increase organic traffic. Conduct keyword research and optimize content for search engines, improving content ranking and visibility.
Social Media: Manage and optimize social media content (Facebook, TikTok, Instagram), working closely with the social media team to create engaging posts that drive traffic and interaction.
Collaboration: Work closely with cross-functional teams including design, commercial, product, and PR to ensure content aligns with brand guidelines and supports key marketing initiatives.
Audience Research: Stay up to date with industry trends, competitor activity, and customer feedback to ensure content resonates with the target audience and enhances brand positioning.

What will you need to succeed?

Proven Experience: 1-3 years of content marketing experience, with a good understanding of content strategy, SEO, and digital marketing best practices.
Content Creation: Strong writing, editing, and proofreading skills with evidence of written content across a variety of formats.
SEO Expertise: In-depth knowledge of SEO best practices, keyword research, and tools (Google Analytics, SEMrush, Ahrefs, etc.).
Content Management Systems: Experience with CMS platforms (ideally Magnolia) and social media tools such as HootSuite
Analytical Mindset: Ability to analyze content performance, identify areas for improvement, and make data-driven decisions.
Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creativity & Innovation: Creative thinker with a passion for producing engaging, high-quality content that resonates with audiences

What can we offer if you decide to travel with us?

Flexible working arrangements to suit your lifestyle.
Generous annual leave allowance + 8 UK Bank Holidays.
Enhanced maternity/paternity leave pay, shared parental leave, and adoption pay.
Life Assurance Cover with access to our Employee Assistance Program (EAP)
Salary sacrifice pension scheme
Medical care through our partnership with AXA in the UK.

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