Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred., 2+ years of experience in digital media, focusing on performance marketing., Strong understanding of digital marketing channels and analytics tools., Excellent analytical skills and proficiency in data visualization tools..
Key responsabilities:
Design and implement performance media strategies to maximize ROI for clients.
Oversee planning, execution, and optimization of digital media campaigns across various platforms.
Analyze campaign performance data and prepare regular reports for clients and stakeholders.
Build and maintain strong client relationships, serving as a trusted advisor on media strategies.
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Blink Digital
51 - 200
Employees
About Blink Digital
Blink Digital is a full service independent digital agency based out of Mumbai, India. We lie at the intersection of creativity, technology and media creating innovative experiences for brands that help them realize their greatest ambitions in a post digital, consumer controlled world. Our clients include KFC, Vh1, ITC, Star Sports, Conde Nast, Moet Hennessy, Viber and Puma.
We are seeking a highly skilled and strategic Senior Performance Marketing Executive to lead our performance media initiatives. This role requires a deep understanding of digital marketing, data analytics, and media buying to drive measurable results for our clients. The ideal candidate will have a proven track record in developing and executing performance-driven media strategies across various digital platforms.
On any given day you might
Strategy Development: Design and implement comprehensive performance media strategies that align with client objectives, ensuring maximum ROI.
Campaign Management: Oversee the planning, execution, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, programmatic, and other emerging channels.
Data Analysis: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Prepare regular performance reports and present findings to clients and internal stakeholders.
Team Leadership: Mentor and lead a team of media planners and analysts, fostering a culture of collaboration, continuous improvement, and professional development.
Client Relationship Management: Build and maintain strong relationships with clients, serving as a trusted advisor on performance media strategies and best practices.
Budget Management: Manage and allocate media budgets effectively to maximize performance and achieve client KPIs.
Industry Trends: Stay up-to-date with the latest industry trends, technologies, and best practices in performance media and digital marketing.
Cross-Functional Collaboration: Work closely with creative, analytics, and account management teams to ensure cohesive campaign execution and delivery of client goals.
The ideal person
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
2+ years of experience in digital media, with a focus on performance marketing.
Strong understanding of digital marketing channels, analytics tools, and performance metrics.
Proven experience in managing large media budgets and delivering measurable results.
Excellent analytical skills with a data-driven mindset and proficiency in data visualization tools.
Strong leadership and team management skills, with the ability to motivate and develop talent.
Exceptional communication and presentation skills, with the ability to convey complex information to clients and stakeholders.
Knowledge of SEO, PPC, display advertising, social media marketing, and other digital marketing strategies.
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.