Growth Analyst (Media Buying)

Growth Analyst (Media Buying)

at TubeScience

This position is open in all LATAM

Only CVs in English will be considered

We're looking for an ambitious, self-motivated Growth Analyst (Media Buying) to join one of the world’s largest performance video agencies. This is an expert-level role, and a unique opportunity for at-scale impact. 

What You'll Do

As an Growth Analyst (Media Buying)  at TubeScience, you'll have the autonomy to decide how to use TubeScience resources in order to maximize return on investment, for both the company and clients alike! You'll work with clients ranging from late-stage startups to publicly traded companies representing a wide variety of industry verticals who rely on performance marketing for their success. You‘ll work with cross-functional team members to efficiently grow clients’ businesses by optimizing campaigns across media platforms and resolving blockers to achieve shared goals.  

Responsibilities

• Media Buying Strategy: Autonomously develop, implement, and manage media buying strategies for TS Paid Social Media campaigns for current clients with focus on Meta
• Build Paid Social Campaigns for client execution: Create and implement Paid Social campaigns, focusing on Meta; Utilize your expertise in Paid Social to create and execute strategic campaigns including but not limited to Facebook Ads, Instagram Ads
• This includes bid management, and ongoing optimization to maximize campaign performance and ROI.
• Bid Management: Strategically manage bids to ensure competitive ad placements and cost-effectiveness.
• Campaign Optimization: Continuously monitor and analyze campaign performance metrics to identify areas for improvement and optimization for clients to execute on. Make data-driven decisions to enhance click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS) while reducing customer acquisition cost (CAC).
• Budget Management: Efficiently allocate budgets across campaigns and ad groups to maximize ROI and achieve clients' desired outcomes.
• Oversee the media strategy for a portfolio of major advertisers reaching $1M+/month in revenue. 
• Reporting and Analytics: Generate regular reports on campaign performance, providing actionable insights and recommendations to clients and internal stakeholders.
• Weekly data reports to monitor campaign performance to generate insightful reports for internal team members and external team members, and effectively communicate these insights to individuals who don’t regularly engage with this type of metrics and/or data (post-production teams, strategy teams, etc.)
• Media Buying Expertise:Able to serve as the subject matter expert on social media buying (emphasis on Meta) to advise and enhance clients revenue portfolio to expand clients growth potential. 
• Operational Skills: 
• Strong organizational skills and the ability to juggle multiple priorities and deadlines
• A strategic and analytical thinker who follows through to execution with unyielding attention to details
• Data-driven and results-oriented
• KPI Management: 
• Able to hit the internal revenue targets across client accounts (varying percentages across client platforms)
• Able to hit client revenue targets across client accounts (varying depending on client goals / products / strategy) 
• Example: ROAS return on ad spend, customer acquisition cost (CAC).

Required Qualifications

• 3+ years of digital advertising experience (inclusive of experience in direct response marketing)
• Experience driving ad strategy and execution on Snap, TikTok, Google, and Pinterest.
• Strong quantitative reasoning and data analysis capabilities with a proficiency in Excel. 
• Expert knowledge of Meta Ads Manager.
• Experience leading the strategy and day-to-day management of Facebook Ad programs spending over $1 Million /month.
• Strong attention to detail and project organizational skills.
• Strong communication with internal and external stakeholders. 

Preferred Qualifications

• Experience querying FB’s ads api
• Experience with SQL and BI tools 
• Experience working on a collaborative team with creatives.
• Experience creating videos for social media. 

What's atypical about the company:

• We're fast and data-driven: our teams develop concepts in the morning, shoot/edit in the afternoon, launch in the evening, and iterate the next day based on real-world performance.
• We’re a behavioral R&D lab at the core: We put 2,000+ video experiments per week, watched by tens of millions of people per day, that give us deep insights into how people make decisions. Over the past couple years, we’ve built an enormous library of IP around human behavior and visual communication.
• We work on a pure pay for performance basis. Zero production fees for video. Clients only pay us if our videos outperform anything they’re running internally.

Our clients are among the largest advertisers on FB and Instagram, across a wide range of verticals (incl. fashion, beauty, food, fitness apps, healthcare apps, financial services), giving us unique visibility into what drives success at scale. We focus on profitable growth with clients and grow their investment by 80% on average.