Content Marketing Manager India, Freelance

Our belief:

• At SOLPLANET, we are driven by a simple idea: solar for everybody
• We strive to create the best possible experience for distributors, installers and end users
• That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly

Who We Are:

• Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions.
• AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
• With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwide
• AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
• Our team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day

Title: Content Marketing Manager India, Freelance

Industry: Photovoltaic, Solar Inverter, EV Charger

Primary Location: Preferably located in India

Employment Type: Full-time

Overview and purpose of the role – How you will help us:

The Content Marketing Manager India is responsible for implementing under supervision of the Marketing Manager India, the local content strategy in the country. This content strategy will be based on the global Solplanet content strategy and include the local implementation across owned, earned and bought media channels.  This role will coordinate the company’s local communication channels, with a special focus on social media, newsletter, and blog articles. The aim is to contribute to the overall growth of brand awareness, strengthening of the brand positioning in the market, fostering the perception of a trusted and respected brand, and engage with target audiences to support the company’s growth objectives.

Key responsibilities

• Content Strategy: implement and localize the global content strategy across digital channels (Social Media, Newsletter, Blog) and ensure effective execution within the local Indian market.
• Local Newsletter: Develop and implement an engaging, data-driven newsletter aligned with the global newsletter strategy, including content creation, coordination, and management to increase subscriber engagement.
• Asset creation: creation of digital assets for implementation of content strategy across channels
• SEO Strategy: Under guidance of the Marketing Manager India, ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic.
• Content Calendar Management: Oversee and maintain a comprehensive content calendar to ensure a consistent and timely delivery of content across all channels.
• Performance Tracking and Optimization: Track content performance and identify areas for optimization, driving a continuous improvement and learning process.
• Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM

Key stakeholders

This role will closely collaborate with:

• Solplanet Digital Marketing Manager: alignment for cohesion between global and local content strategy
• Solplanet Central Marketing Team: alignment for cohesion between content marketing, performance marketing and PR based on brand strategy and roadmap. and product launch roadmap
• Local Marketing Manager and Sales Director: ensure understanding of local priorities and requirements to support the achievement of local business and sales targets

Performance metrics

• Social Media Performance: Growth of the community, engagement rates, reach, and content performance (likes, shares, comments).
• Newsletter Success: Open rates, click-through rates (CTR), subscriber growth, and overall engagement.
• Website Traffic Contribution: Increase in organic traffic from content efforts (SM, blog articles, etc.).
• Content Effectiveness: Measure content’s contribution to lead generation, brand awareness, and conversion.

Requirements

Required qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of professional experience in on content marketing.
• In-depth knowledge of common social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube) and their functionalities, including organic strategies, paid campaign options, and performance analytics.
• Proficiency in the use of graphic design and asset creation tools such as canva
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels.
• Fluency in English and Indian
• Interest in the solar energy industry. Prior work experience in a PV-related industry is not a necessity but will be an advantage.

Competencies

• Creativity and Innovation: Skilled at generating new ideas and approaches to engage audiences and stand out in a competitive landscape.
• Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions for continuous improvement.
• Project Management: Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively.
• Communication and Storytelling: Excellent communication skills to craft compelling messages across various channels and audiences.
• Attention to Detail: Ensures accuracy and consistency in content creation, branding, and campaign execution.
• Customer-Centric Mindset: Keeps the target audience at the core of all content marketing strategies and decisions.
• Problem-Solving Skills: Proactively identifies challenges and implements effective

Benefits

What we offer:

• An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit.
• Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint.
• Flexible Work Setup: Depending on your location, benefit from a hybrid or fully remote work environment that supports a healthy work-life balance.
• Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership.
• A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience.
• Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development.
• Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.