Director, AFH Tomatoes

Job Description

As the Sales Director for Away from Home Tomatoes, you will be responsible for driving the sales strategy and performance for our tomato product portfolio, targeting foodservice channels. This role will lead and inspire a high-performing sales team, build long-lasting client relationships, and be instrumental in achieving ambitious growth objectives. The ideal candidate should have extensive experience in the food industry, specifically within tomato or similar product categories, and a proven ability to lead a sales organization to success.

What's on the menu?

• Develop, implement, and refine a comprehensive sales strategy to achieve revenue growth in food service channels. Ensure sales initiatives align with company goals, customer needs, and market trends.
• Build, lead, and mentor a high-performing sales team. Cultivate a collaborative and results-driven culture that prioritizes accountability, growth, and development of team members. Set clear performance goals and ensure the team is equipped with the tools and resources to succeed.
• Establish and maintain relationships with key stakeholders such as distributors, retailers, and foodservice operators. Leverage market insights to identify growth opportunities and expand the product portfolio. Actively engage with customers to ensure satisfaction, loyalty, and expanded market share.
• Partner with Marketing, Product Development, and Operations to facilitate product launches, promotions, and ongoing customer support. Act as the primary advocate for sales in company-wide initiatives, ensuring alignment and execution across departments. Lead cross-functional working groups to ensure sales plans align with product innovation and operational capabilities, contributing to AFH initiatives.
• Develop and manage the sales budget for the tomato portfolio, allocating resources efficiently to improve return on investment. Monitor sales performance against financial targets and adapt strategies as needed to ensure profitability.
• Stay ahead of market trends, competitor activities, and customer behaviors to inform strategic decisions. Provide regular reports and insights to senior leadership on sales performance, forecasts, and opportunities for growth.
• Establish a tomatoes-centric business, strategy, and organizational structure.
• Directly manage the P/L for the tomato product portfolio, ensuring revenue, margin, and profitability targets are achieved. Develop and implement strategies to optimize cost efficiency and enhance profitability while balancing investments in growth initiatives,
• Achieve or exceed annual sales targets by implementing a comprehensive sales strategy across foodservice channels, driving year-over-year revenue growth for the tomato portfolio.
• Increase market share by developing and maintaining strong, long-term relationships with key customers, including distributors and food service operators. Secure new strategic accounts that contribute to overall sales growth.
• Provide leadership in identifying and capitalizing on new growth opportunities, expanding the product portfolio, and staying ahead of competitive threats.
• Lead successful cross-functional initiatives with marketing, product development, and operations to support product launches, promotional campaigns, and customer support efforts, ensuring alignment and timely execution.
• People Management Responsibilities: 5 direct reports.

Recipe for Success - apply now if this sounds like you!

• A bachelor's degree in business, marketing, finance, or a related field is preferred. Candidates with extensive proven experience will be considered.
• 10+ years of experience in sales within the food industry, with a focus on tomato products or a related category highly desired. Possesses a strong understanding of the tomato product market, including trends, competitor landscape, and customer segmentation.
• Experience with contract negotiations, pricing strategies, and trade promotion management is a plus.
• Proven track record of driving revenue growth, managing sales teams, and achieving sales targets in highly competitive markets.
• Demonstrated ability to navigate ambiguity, take ownership of business outcomes, analyze complex information, and develop solutions that benefit the organization.
• Ability to prioritize your time and others' time on what’s most important while eliminating roadblocks for the team, creating focus.
• Ability to quickly develop organizational agility, e.g., knows how to get things done through formal and informal channels and is an effective delegator.
• Exceptional leadership skills, with a history of coaching, mentoring, and developing high-performing teams.
• Strong negotiation, communication, and relationship-building skills, with the ability to influence and gain trust from key stakeholders.
• Strategic thinker capable of balancing long-term vision with hands-on execution in a fast-paced environment.
• Expertise in sales budget management and driving efficiencies while achieving financial goals.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and CRM systems like Salesforce.
• Must have a valid driver’s license and meet MVR requirements.
• Ability to travel >50%+ of the time.

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.