Director Content Marketing and Strategy

See yourself at Dataminr

We're seeking a seasoned and strategic B2B marketer to serve as our Director of Content Marketing and Strategy. Reporting to the VP of Corporate Communications, you'll manage a small but mighty team to drive brand awareness and demand through impactful content. You'll own the content roadmap, ensuring compelling storytelling in support of  demand generation, product marketing, public and analyst relations, and channels/verticals, as well as key executive spokespeople for thought leadership content. 

The ideal candidate is a self-starter and strategic thinker with strong experience in delivering successful content throughout the buyer's journey. You can translate complex topics into engaging content and have a proven track record of success in content development and measurement.  Above all, you're a strong collaborator and culture fit. This is an opportunity to shape Dataminr's voice and build a content engine that fuels engagement and growth.

This role can be remote anywhere in the US but Eastern or Central times zones preferred.

At Dataminr, we are over 600 talented individuals, spanning seven global offices, united by our passion to use AI for the greater good and be agents of positive change in our company and in our communities.

We offer a competitive benefits package aimed at keeping you healthy and happy:

• Comprehensive medical, dental and vision insurance plan options for employees, domestic partners and their dependents

• Generous PTO, flexible sick days and remote working options

• Paid parental leave and family forming benefits

• Mental health benefits and support

• Company equity (RSUs)

​At Dataminr, we serve a global community made up of many cultures and strive to reflect the diversity of the world in which we live. We stand for social justice and we lead with empathy. We foster a culture of allyship, standing up for those who face systemic barriers to equality. We actively condemn racism and discrimination in any form. 

We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, learning and development funds, and more. 

 

The Opportunity

• Develop and execute an end-to-end content strategy that positions Dataminr as a leader in real-time information. 

• Own the content roadmap, aligning with  marketing, sales, and product priorities and their needs, and delivering against time-bound goals; proactively design content campaigns that amplify top of the funnel brand awareness and/or middle of the funnel demand gen motions. 

• Amplify the employer brand through content around corporate initiatives, programs, thought leaders, and culture. 

• Design content strategies that support regional needs (primarily EMEA). 

• Develop and monitor key performance metrics for content, including organic traffic, SEO, engagement, activation, leads driven to product. Measure and analyze what’s working and what isn’t about our content outreach efforts, and optimize accordingly. 

• Partner with PR, social, and digital teams to amplify content across earned, owned, and paid channels. 

• Serve as an evangelist for our message, brand, and content through thought leadership and blogging. 

What you bring

At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don't meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.

• BS/MS degree in Marketing or related field. Journalism experience is a plus.

• Leadership experience with excellent communications skills, both written and verbal. 

• Proven working experience in Content Marketing and Strategy with an emphasis on demand generation. 

• 8+ years of demonstrable experience across content strategy and asset development, and demand generation. 

• B2B technology background required, preferably for SaaS-based organizations that have scaled programs globally. 

• Passionate about B2B content generation across digital advertising, brand awareness, websites, social, as well as testing and analytics. 

• Strong track record in performance analytics and making data-driven decisions to continually optimize content and drive the customer acquisition funnel. 

• Strong understanding of SEO best practices. 

• Interpersonal and presentation skills and ability to confidently present insights and recommendations to senior management. 

• Ability to coordinate between multiple teams across the organization. 

• Ability to acquire and manage external content resources (e.g., research firms, external subject matter experts) to develop third-party content to support Dataminr market messaging and position.

• Up to date with the latest trends and best practices in content strategy and development, digital experiences, and measurement.

#LI-EC1

About Dataminr

Dataminr is a mission-driven AI company that delivers real-time information from 1M+ public data sources, empowering organizations to respond to critical events and emerging risks before they unfold. Founded as an AI company in 2009, Dataminr has the history and tenure in artificial intelligence, and has developed pioneering technology that is redefining the future of real-time information. Recognized as one of the world’s leading AI businesses, recently, Dataminr launched ReGenAI, the first generative AI that automatically regenerates in real-time. Most recently valued at $4.1B, our technology is leveraged by more than two-thirds of the Fortune 50 and half of the Fortune 100 companies who all rely on our AI because we do something that others cannot do. 

Watch our CEO Ted Bailey, discuss the Future of Real-Time Information, the breadth of customers who trust Dataminr, and our proprietary ReGenAI technology here. 

At Dataminr, we are creating a team of talented builders, creators and visionaries to have a real-world impact on how organizations are able to respond to events. We operate all around the world united by our passion to use AI for the greater good, be agents of positive change and put our technology into the hands of client charged with the responsibility to keep organizations running and keep people safe.

The annual base salary range for this position is $138,720 - $204,000. Actual salary will be based on a number of factors including, but not limited to, geographic location, applicant skills, and prior relevant experience.

In addition to the benefits set forth above, the compensation package for this role also includes an annual discretionary bonus.

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.