Special Projects Manager, Content

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Special Projects Manager, Content

Location: This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Job Summary

USA TODAY is seeking an associate manager to lead our Special Projects Team, working across multiple evolving subject areas and reporting to the VP Integrated Initiatives & Innovation. This newsroom role involves extensive collaboration to identify opportunities that support the business strategies of special projects. The ideal candidate will show strong news judgment, oversee short and long-term planning, and use metrics to inform content choices. The Manager will play a pivotal role in driving audience growth and engagement, contributing to the overall success of the USA TODAY portfolio. Additionally, this role requires a flexible and innovative thinker who is focused on finding creative solutions to challenges and continuously improving processes.

Responsibilities

• Collaborate with leadership to identify and implement tactics that support the business strategies of special projects, ensuring alignment with overall newsroom goals.
• Demonstrate strong news judgment in the selection, prioritization, and editing of content, ensuring relevance and accuracy.
• Work collaboratively across the Network of newsrooms and with contractors to source appropriate and timely content.
• Create and maintain a content calendar to ensure the needs of each project are met.
• Increase digital audience engagement and grow digital subscriptions through targeted content strategies and innovative approaches.
• Use metrics and analysis to make data-driven decisions on how to best reach and grow the audience, continuously refining content strategies.
• Work across several evolving subject areas, adapting to new trends and topics as needed including the use of AI. Ensure work is completed on time and efficiently, setting priorities and coordinating with colleagues to meet deadlines.
• Write effective digital headlines, social media posts, briefs, and alerts that attract and retain audiences and deepen engagement.
• Serve as a cross-functional liaison between the Content team and colleagues in other divisions.
• Receive assignments as objectives to meet goals and administer company policies that directly affect team members.
  
  

Requirements

• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• 5 or more years of related work experience.
• Experience working in a digital news publishing environment, with a keen interest in using emerging digital tools and platforms to serve audiences.
• Ability to work independently and as part of a team, demonstrating flexibility and adaptability in a fast-paced environment.
• Proven experience in content editing, with a strong understanding of news judgment and content curation.
• Ability to analyze audience metrics and adjust strategies, accordingly, using data to inform content decisions.
• Strong understanding of news judgment and content curation, with the ability to prioritize and edit content effectively.
• Ability to manage multiple projects and meet tight deadlines with attention to detail, ensuring high-quality output.
• Proficiency in SEO and social media optimization, with a commitment to continuous experimentation, learning and improvement.
• Experience with content management systems and digital publishing tools, ensuring efficient workflow and content delivery.
• Excellent communication and collaboration skills, with the ability to work effectively with colleagues across different teams.
  
  

Application Instructions

About

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.
  
  

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The annualized base salary for this role will range between $73,000 and $93,150.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.