Offer summary

Qualifications:

Strong understanding of performance marketing metrics such as CPI, CPA, ROAS, and LTV., Proven experience in managing user acquisition campaigns across various digital platforms., Familiarity with analytics tools like Singular, Adjust, or Appsflyer, and experience with SQL for data analysis., Proactive problem-solving skills and effective communication abilities..

Key responsabilities:

Plan, execute, and optimize user acquisition campaigns across multiple digital channels.

Analyze campaign data to derive insights and improve performance.

Manage budgets efficiently to maximize campaign profitability.

Collaborate with creative and data teams to enhance ad strategies and reporting.

Job description

Who are we?

MAF is a leading company in digital advertising in the Performance App Marketing industry. We have been ranked 6th and 3rd globally on the Appsflyer Performance Index and recognized by the Financial Times as one of the fastest-growing startups in Italy (Top 10) and Europe (Top 100).

MAF's mobile game publishing Ciao Games has been growing with increasing speed and now looking for a UA Campaign Manager to drive user acquisition efforts, optimize performance marketing strategies, and contribute to the company’s continued growth.

The Role

As a UA Campaign Manager in Ciao Games, you will be responsible for planning, executing, and optimizing user acquisition campaigns across multiple digital channels. You will have the opportunity to analyze, strategize, and innovate in a fast-paced, performance-driven environment.

1. Experience & Skills

Performance Marketing Knowledge: Strong understanding of CPI, CPA, ROAS, LTV, and other key performance metrics.
Analytical Skills: Ability to analyze campaign data and optimize based on performance insights.
Media Buying Experience: Proven experience in managing user acquisition campaigns across various platforms (Meta, Google Ads, DSPs, OEMs, incent networks, etc.).
Budget Management: Experience handling budgets efficiently and maximizing campaign profitability.
Creativity in Ad Strategy: Ability to test and iterate on creatives, targeting, and bidding strategies.

2. Technical & Tools

MMPs & Analytics Tools: Familiarity with Singular, Adjust, Appsflyer, or similar tracking tools.
Looker Studio & Data Dashboards: Ability to track and visualize performance metrics.
Automation & APIs: Experience with Google Sheets automation, APIs for campaign reporting, and bid adjustments is a plus.
BigQuery & SQL Knowledge: Ability to query and analyze large datasets for deeper campaign insights.
Ad Monetization Knowledge: Understanding of mediation tools like IronSource LevelPlay, AdMob, and Unity Ads.

3. Soft Skills & Work Approach

Taking Initiative: Proactive in identifying opportunities, optimizing campaigns, and improving workflows.
Problem-Solving Mindset: Comfortable troubleshooting tracking issues, traffic quality problems, and performance drops.
Communication & Reporting: Ability to present campaign performance and insights clearly.
Team Player: Willing to collaborate with creative, data, and product teams.

Required profile