Global Demand Generation Manager

Brief Description

Are you ready to set the execution wheels in motion for our new marketing function? At Smart Communications, a leading technology company focused on meaningful customer conversations, we're seeking a dynamic and innovative Demand Generation manager to bring our Forms Automation solution to market, targeting both existing customers for upsell and new logos. If you're excited about making a significant impact in the tech space within a global, fast-paced organization, we want to hear from you!

Summary

As the Global Demand Generation Manager for SIQ, you will play a pivotal role in developing, owning and executing on the marketing plan in order to deliver pipeline and revenue to the business. Reporting to the Director of Global Campaigns and managing a cross-sell Business Development Representative (BDR), you'll be accountable for driving the plan globally, leveraging and learning marketing best-practice along to way to continuously improve on results.

About Smart Communications

Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud™ platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific. Smart Communications’ Conversation Cloud platform includes the enterprise-scale customer communications management (CCM) power of SmartCOMMTM, forms transformation capabilities made possible by SmartIQTM and the trade documentation expertise of SmartDXTM. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry. To learn more, visit smartcommunications.com.

The responsibilities of the role include:

The ideal candidate will have exceptional project management and leadership abilities. Key responsibilities will include:

1. Top of Funnel Global Demand Generation:

• Develop and execute comprehensive global demand generation strategies for cross-sell and prospects to build pipeline
• Implement initiatives to increase brand awareness, generate leads, and drive engagement at the top of the sales funnel.
• Uncover, develop and manage a database of customers who have embraced SIQ as a strategic initiative and identify opportunities to integrate these elements into overall marketing processes and campaigns
• Drive case studies and customer quotes and manage development of video testimonials
• Collaborate with marketing communications, vertical marketing and product marketing teams to support customer-focused cross-sell marketing programs

2. Global Programs Management:

• Oversee global hero campaigns, content syndication, nurtures, and digital marketing initiatives.
• Drive innovative and effective marketing programs to support the overall business objectives.

3. Technology Champion:

• Own the strategy and playbook for martech, ensuring optimal utilization and integration with other marketing technologies.
• Stay abreast of industry trends and recommend new technologies as needed.

4. Team Management:

• Lead and mentor oneCustomer Marketing BDR, fostering a culture of creativity, collaboration, and high performance.
• Support the BDR to achieve monthly SAL targets and leverage best-practice framework to achieve repeatable success

What we’re looking for:

Must have skills/experience:

• Minimum 5 years of progressive demand generation marketing experience within a B2B technology company
• Experience with 6Sense (or other ABM tools)
• Demonstrated success in creating and executing global marketing programs.
• Strong understanding of top-of-funnel demand generation strategies.
• Experience in managing and mentoring a team.
• Demonstrated success of customer cross-sell campaigns to increase pipeline
• Exceptional communication and collaboration skills.
• Excellent organizational and project management skills
• Creative thinker who looks to move beyond the status quo
• Strong team player, collaborator, and individual executer, with a get-it-done personality that mobilizes and inspires others
• Familiarity and comfort with Salesforce, Marketo, 6Sense, LinkedIn, Drift, Salesloft and UberFlip and an ability to leverage these tools for optimal interaction
• 5+ years of experience in technology marketing
• Willingness to travel
• BS degree required

We look for the following SMART values in everyone we hire at Smart Communications:

• Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
• Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
• Agile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
• Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
• Teamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!

What’s the deal?

What’s the deal?

We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly and fun working environment, we provide a range of other benefits, including extensive health insurance, income protection, life assurance, subsidised gym membership, leisure travel insurance, pension contribution and 25 days’ holiday allowance plus an additional day off for your birthday!

Located in Covent Garden, our offices are comfortable, flexible, and are always stocked with free beverages and fresh fruit.

This role is fully remote.

So, if we interest you, please let us know by applying for this position and tell us all about yourself.

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.

To learn more about Smart Communications visit:

https://www.smartcommunications.com/