Sr. Director of Digital Marketing

P.F. Chang’s is seeking an experienced Sr. Director of Digital Marketing to lead our digital strategy and drive our digital transformation. This role requires a leader who can align marketing, technology, and operations with business goals to enhance customer engagement, increase brand awareness, and drive revenue growth.

Key Responsibilities:

• Develop and implement a comprehensive digital media and e-commerce strategy aligned with business objectives.
• Set and achieve goals for customer acquisition, retention, and revenue growth.
• Ensure integration of digital initiatives across all business units for brand consistency.
• Optimize e-commerce platforms, including website and mobile applications, to enhance user experience and streamline the ordering process.
• Leverage our 1P Funnel to drive dine-in traffic and frequency among current guests.
• Oversee and refine the loyalty program to maximize customer engagement.
• Use data analytics tools to track, measure, and report on digital and e-commerce performance.
• Collaborate with the Guest Relations team to address digital-related concerns and enhance the customer journey.
• Identify and implement new digital technologies to improve customer experience and operational efficiency.
• Lead and mentor a high-performing digital marketing and e-commerce team.
• Manage relationships with external vendors, agencies, and partners to optimize marketing efforts.
• Work cross-functionally with Brand Marketing, IT, Operations, and Finance to ensure alignment of digital strategies.
• Act as a digital advocate, driving transformation and innovation within the organization.
• Develop and manage the digital media and e-commerce budget, optimizing ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 12+ years of progressive experience in digital marketing, e-commerce, or a similar field, with at least 5 years in a leadership role.
• Proven success in digital media and e-commerce strategy execution.
• Strong understanding of digital marketing channels, e-commerce platforms, and web/mobile development.
• Strong analytical skills, with the ability to translate data into meaningful insights.
• Strong leadership skills with experience in building and mentoring high-performing teams.
• Superior communication skills and the ability to influence at all levels of the organization.
• Ability to travel up to 25% of the time.
• Knowledge of the restaurant or hospitality industry is a plus.

Benefits:

• Health Benefits: Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date.
• Paid Vacation and Sick Time: 20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
• Paid Holidays: 11 company-selected holidays plus 2 floating holidays per year.
• Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang’s location.