Public Relations Specialist - Remote Optional

• Has your media relations experience delivered proven success in positive brand management?
• Do you have expertise in securing strategic media placements that deliver results?
• Is one of your super powers artfully balancing multiple projects at once?
  
  
  

As a PR Specialist, you'll be at the heart of our efforts to amplify our brand's visibility and reputation. Work alongside our Director of Public Relations to craft compelling narratives that resonate with audiences and elevate our mission. If you're a media-savvy communicator with a knack for juggling multiple projects with precision, this is your chance to shine and contribute to something meaningful.

In this role, attention to detail isn't just a nice-to-have—it's essential. Details matter. You'll be entrusted with ensuring the accuracy and consistency of all communications, from press releases to media pitches, maintaining our brand's integrity and trustworthiness. Your ability to scrutinize details will help prevent missteps and ensure that our messaging aligns perfectly with our mission and values.

This is not an entry-level position. We're looking for a seasoned PR professional seeking a work environment that respects freedom and is dedicated to helping as many people as possible protect themselves and their loved ones.

Essential Duties And Responsibilities

• Strategic Planning: Work alongside the Director of PR to develop and execute comprehensive PR strategies that boost brand visibility and enhance reputation.
• Media Relations: Build and maintain strong relationships with key media contacts and journalists across various platforms (print, digital, TV).
• Press Releases & Content Creation: Write and distribute press releases, media kits, and other communication materials to highlight company news, product launches, events, and other important updates.
• Press Room Management: Collaborate with agencies and internal IT resources to manage and update the company’s press room.
• Records & Housekeeping: Maintain organized records for PR and social media initiatives.
• Crisis Communications: Assist the Director of Public Relations during crisis communication efforts, ensuring smooth and timely communication with key stakeholders.
• Event Coordination: Help plan and execute media events, press conferences, product launches, and corporate events to generate positive publicity.
• Brand Messaging: Ensure messaging consistency across all PR materials and communication channels.
• Social Media & Digital PR: Work with creative and social media teams to integrate PR strategies into online platforms.
• Performance Tracking: Monitor, analyze, and report on PR campaign success, including media coverage, engagement, and overall impact.
• Cross-functional Collaboration: Work closely with marketing, sales, and leadership teams to align messaging and key initiatives.
  
  
  

Required Skills/Experience

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field preferred. Equivalent relevant experience will be considered.
• Minimum 3 years of experience in public relations, media relations, or communications, preferably in PR.
• Proven track record of successful PR campaigns and media placements.
• Strong relationships with journalists, bloggers, and influencers.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Familiarity with digital PR tools, media monitoring platforms, and analytics.
• Experience in crisis management and reputation management.
• Proactive, results-oriented team player with the ability to work cross-functionally.
• Demonstrate the Core Values of Delta Defense.
  
  
  

Preferred Qualifications

• Experience in pitching local and national media.
• Familiarity with social media platforms and influencer outreach.
• Proficiency in additional languages.
• Established media contacts in Washington, D.C. and New York City.
  
  
  

This position can be performed in our beautiful headquarters in West Bend, WI, hybrid, or remotely.

Target salary range $70,000 - $85,000. Role is also eligible for company incentive bonus.

Benefits information can be reviewed at: https://www.deltadefense.com/careers

Anticipated application close date: April 18, 2025.

If you are a Colorado resident, please email us at recruiting@uscca.com to receive complete benefits information. Please include the job title in the subject line of the email.

Take the next step in securing a career pathway you can BELIEVE in!

• Do you have a strong belief in the 2nd Amendment?
• Do you support the natural-born right to armed self-defense?
• Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?
  
  
  

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA at https://www.usconcealedcarry.com/

Why YOU should Work at Delta Defense!

• 23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually
• Personal protection, fitness, and home office reimbursement program ($500 annually)
• Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD
• Complimentary USCCA Elite membership & store discounts
• Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America’s Most Loved Workplace
• Top Workplaces USA award in 2022!
• Named on Inc. 5000 “Fastest Growing Private Companies” list 13 years in a row!
  
  
  

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