Campaign Manager - Digital COS

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

The Campaign Manager owns the relationships and communication with the business units they are assigned. Mastery of the digital workflow between business unit and ad operations is required to provide end-to-end advertising campaign management. This position is responsible for ensuring campaigns and creative are executed on-time, accurately, monitored and deliver successfully.

Responsibilities

• Business Unit Ownership & Communication: Campaign managers will own the relationship with the business units they have been assigned and will be the primary communicator from ad operations. Campaign managers should be able to handle many questions/issues as they arise without having to escalate to their Team Lead or Supervisor.
• Business Unit / Digital Ad Ops Workflow: Campaign Managers will have mastered the digital workflow that connects the business units they support and the ad servers we maintain to fulfill buys across the Gannett ad network.
• Campaign Scheduling: Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.
• Creative Scheduling: Must fully understand all aspects of the ad servers, ad specs, creative templates and ad tags to ensure proper execution of creative elements to campaigns.
• Delivery Management: Must have in depth knowledge of ad server delivery logic to troubleshoot delivery issues and provide effective solutions to manage campaigns deliver in full.
• Urgent Support: Provides urgent support to their business units as requested.
  
  

Focus And Impact

• The Campaign Manager provides focus on order entry, delivery monitoring, prioritizing ads, troubleshooting ad creative (gif., flash, 3rd party). This position works with others to help resolve issues with clients. This position has access to advertising rate card information, contract terms and insight into technology infrastructure. Work is mostly in the form of short-term assignments.
• This position monitors advertisement posting schedules and ensures that content and insertion orders are received with sufficient lead time to allow preparation for position. This position is responsible for effectively resolving problems and has a basic knowledge of the legal and contractual requirements of ad trafficking. Work is subject to regular review at regular intervals.
• Campaign Manager’s support 1 – 3 business units and manage numerous relationships within each business unit. They also handle hundreds of contracts for which we assume ownership and must deliver in full.
  
  

Skills Needed

• Demonstrated ability to function in a technical role.
• Strong interpersonal and team skills.
• Ability to handle multiple tasks/projects at once.
• Superior organizational skills.
• Quick, adaptive learner who will develop expertise in digital workflow and ad serving systems.
• Strong communication skills, both verbal and written.
• Ability to clearly convey technical and complex information through written communication.
• Ability to react to change productively.
• Proficient in MS Office
• HTML or coding experience a plus.
• Previous experience in digital ad serving technologies.
  
  

#LOCALiQ

The hourly rate for this role will range between $16.44 and $33.65.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.