Offer summary

Qualifications:

Minimum of 7 years in customer success, field marketing, or technical product training., Bachelor’s degree in engineering or a marketing-related field preferred., Proficient with Salesforce, Microsoft Office, and online training modules., Excellent oral and written communication skills, with Spanish as a plus..

Key responsabilities:

Develop partnerships with distributors, influencers, and trade schools to advocate for Weld-On.

Plan and execute customer engagement activities both in-field and online.

Conduct product training and demonstrations at various events and tradeshows.

Manage the online platform for webinars and training, measuring KPIs for program effectiveness.

Job description

Job Title: Technical Marketing Manager

Business: Weld-On

Location: Remote (US)

About the Company:

IPS Corporation is a global, market-leading provider of solvent cements, adhesives and specialized plumbing products. Founded in 1954 in Los Angeles, CA, IPS began by producing clear cements for laminating acrylic sheet for aircraft canopies. Today, IPS, with its three operating companies, has nine manufacturing plants and nine distribution centers supporting sales to a diverse set of end markets in 85 countries.

Weld-On Adhesives, the largest subsidiary of IPS Corporation, is the pioneer and leading manufacturer of Weld-On® solvent cements, primers, and cleaners for PVC, CPVC, ABS and other plastic piping systems. Weld-On products are globally recognized as the premium products for joining plastic pipes and fittings and are used by professional installers around the world in a variety of applications such as, but not limited to, construction (residential & commercial), industrial (chemical process, water treatment, mining, 2. etc.), irrigation (landscaping & agricultural) and others. Headquartered in California, Weld-On has operations throughout the United States, as well as China, and a worldwide network of sales representatives and distributors.

About the Role:

We are seeking a dynamic Technical Marketing Manager to lead our newly established Customer Success Team. This role will be responsible for actively representing our brand to end-users, business partners, and market influencers to create brand loyalty, expand expertise, and drive sales growth. This role will also own the newly established Weld-On Education and Certification program and will be instrumental in running the program, driving engagement, and providing world-class service and training. They will work with internal functions to develop new cutting-edge technology to support customers.

The ideal candidate will bring extensive experience in field marketing, technical training, web-based training, and development of engaging courses and content. They will have a positive and supportive approach that garners attention and trust. The right person will be able to show the customer the path to value and build ongoing relationships. They will be a technically adept communicator with the ability to provide accurate information in both detailed and simple deliveries. The role will require outreach and constant interaction with clients, contractors, trade schools, unions, and associations. The successful candidate will significantly expand awareness and advocates for Weld-On offerings and expertise. The position will be based in the USA but interact and support global markets including western Europe and Mexico.

Essential Duties and Responsibilities:

Develop partnerships with distributors, influencers, contractors, trade schools, unions and associations to advocate the value of Weld-On and drive brand preference
Plan, organize and execute in-field and online customer engagement activities that align with marketing and sales goals
Deliver compelling in-person and online demonstrations on product features, procedures and benefits
Conduct installation, product and expert trainings online and in-field (sites, association meetings, tradeshows, customer events)
Represent Weld-On at tradeshows, customer events, and industry conferences
Collect and relay voice of the customer (VOC) to influence product development, marketing communication, customer service support and sales processes
Develop and nurture new products and technologies aligned with customer needs
Create courses and content that expand knowledge and understanding for Weld-On products and services
Provide external customers with technical support when needed
Manage the online platform for brand webinars, self-guided trainings, and specification support
Measure key performance indicators (KPIs) for brand advocation, program effectiveness, and revenue growth
Manage the scheduling and effectiveness of the Customer Success Team

The Technical Marketing Manager role is global and will require domestic and international travel. Up to 50% travel is required. Candidate must be located in USA.

Preferred Qualifications:

Minimum of 7 years in customer success, field marketing, technical product training, or engineering role
Experience with industrial products, chemical products. pipes or technical packaged goods
Experience in industries related to irrigation, pool, industrial, landscaping, construction, electrical or plumbing
Proficient with Salesforce, Microsoft office, scheduling software, online training modules, and social media
Organized, results driven, and ability to work cross-functionally with deadlines
Excellent oral and written communication skills, Spanish a plus
Bachelor’s degree in engineering preferred; marketing-related field also considered

Required profile