Demand Generation Manager – B2B SaaS (d/f/m)

Department: Marketing

Location: Remote (or Munich)

Compensation: €55,800 - €70,000 / year

Description

You are a Growth/Performance Marketing or Demand Generation aficionado, ready to wear multiple hats in a B2B SaaS Marketing team? Then we might just have the perfect growth opportunity for you!

🚀 Your opportunity

Luminovo is revolutionizing the electronics supply chain with AI-powered solutions that enhance efficiency and collaboration.

Our Marketing team plays a critical role in driving revenue and as our first dedicated Demand Generation Manager, you'll be the powerhouse behind attracting, engaging, and converting high-quality leads!

This multifaceted role puts you at the intersection of Performance Marketing, SEO, Content Strategy, and Event Management, allowing you to flex your skills across various channels and tactics.

Whether it's optimizing ads, managing webinars, or turning SEO insights into action, your impact will be tangible, and your ideas will shape how we grow and scale.

🤓 Our product

Our software enables cloud-based collaboration among electronics designers, manufacturers, distributors, and suppliers in the trillion-dollar electronics industry. Rather than digitizing individual processes in isolation, we enable all stakeholders to collaborate seamlessly and in real time within the Luminovo platform.

🏡 Work setup

You can join our team remotely, or in an on-site/hybrid setup close to our HQ in Munich. Please note that either way, there will be instances where travel is required (industry events, customer meetings, team events). Travel expenses will of course be covered by us.

🤓 Whom you'll be working with

• Mark, our Head of Marketing and your Manager
• Laura and Nils, your peers in the Marketing Team
• Iva, our Revenue Operations Manager
• Sebastian and Timon, our Founders
• Patrick and Inga, just to name a few Luminerds from our Sales Team
• Our Product Team, to fully understand our product roadmap, potential constraints, and share product-related customer feedback
  
  

🎯 Performance objectives

Performance marketing

• Strategize, execute, and refine campaigns across Google Ads, LinkedIn Ads, and niche platforms like Capterra.
• Establish a data-driven approach to monitor and optimize CPC, CPL, and conversion rates.
  
  

SEO & content strategy

• Manage our external SEO agency, conduct keyword research, optimize onpage/offpage SEO, and collaborate closely with our Content Manager for SEO-focused content.
• Optimize the website and landing pages to create seamless, high-converting user experiences that drive demand and engagement.
  
  

Email marketing campaigns

• Design and manage nurture campaigns, newsletters, and retargeting efforts to engage leads throughout the funnel.
• Regularly analyze and report on email campaign performance for actionable insights.
  
  

Event strategy & execution

• Oversee the planning and management of trade shows, conferences, and own offline and online events.
  
  

Webinars as a growth channel

• Build webinars into a consistent lead generation channel, optimizing their promotion and execution to deliver high engagement.
  
  

⚡️ What Will Help You Succeed

• Being passionate about Marketing automation and leveraging AI tools
• Having previous work experience in Marketing/Demand Generation in the context of B2B SaaS
• Performance marketing [Google Ads, LinkedIn Ads, PPC networks]
• SEO [keyword research, optimization strategies]
• Marketing tools [Google Analytics, LinkedIn Campaign Manager, Hubspot, etc.]
• Having an interest in managing (Marketing) events and webinars as important MQL channels
• Being a numbers-person with strong analytical skills and the ability to work with KPIs like CAC, LTV, and conversion rates
• Speaking both 🇩🇪 German and 🇬🇧 English on C1 level (must-have requirement, given our markets)
  

Just so you know – we purposefully did not create a standard list of minimum qualifications for this role. We care much more about your motivation and ability to help us accelerate technical progress than we care just about your CV. If you're interested to find out more about why we banned requirements from our performance profiles – see here.

🤝 What We Promise

• 🧠 We greatly value psychological safety and honest feedback. We always expect you to speak up and share your ideas about what we can improve within the company, and take these views to heart.
• 💬 We do routine 1:1's with your supervisor, retrospectives, and insight hours to make sure we are constantly getting better at what we do, all while fostering employee mental health and wellbeing.
• 💡 Professional development is something strongly encouraged by Luminovo, so there are no fixed budgets when it comes to things that will further your professional growth (education, trainings etc.). Make a case for it and we usually say yes!
• 🤸 We offer a flexible working environment, we appreciate everyone's time and preferred ideal setup in terms of working hours.
• 🌍 We offer fully remote working (our only requirement for remote working is that you are within +/-2 hours of CET). Our Luminerds work from Amsterdam, Nairobi, Verona, Berlin, Cologne, Munich, …
• 👶 When it comes to our take on parent support, Luminovo happily contributes to the childcare costs of Luminerds.
• 💸 We're excited to revolutionize the electronics industry – and we want you to be too. That's why all full-time Luminerds receive strong and fair stock option packages. We also support you in finding your perfect (remote) set-up.
  
  

💸 Compensation

We want to offer compensation that aligns with industry standards. To maintain a transparent and fair approach to compensation, the salary ranges for all positions are determined based on market benchmarks and a comprehensive leveling framework.

For this role, German salary ranges from €55,800 to €70,000, depending on the leveling we'll establish with you throughout the hiring process. Salaries in other countries within our +/- 2h time zone remote work area may vary based on our location-based pay policy.