Offer summary

Qualifications:

2-4 years of professional experience in digital marketing., 1-3 years of experience specifically in a Paid Media role., Strong understanding of Paid Search and Paid Social platforms, including Google Ads and Meta Ads., Ability to analyze performance data and report against defined metrics..

Key responsabilities:

Execute paid media strategies for individual clients and manage ad accounts based on target media mix and budget allocations.

Participate in internal meetings and client calls to support account management and foster client confidence.

Analyze performance data for monthly and quarterly reporting and implement conversion tracking.

Collaborate with design partners to ensure marketing campaigns utilize compelling content and conduct audits to identify growth opportunities.

Job description

About Rocket Clicks

Mission

Accelerate growth for innovative businesses through CMO-level revenue strategies.

Vision

Legacy & Impact

1,000 Revenue Barriers Surpassed

Culture & Team

1,000 PPF Goals Achieved

Financial Outcome

$35MM in Revenue at 20% EBITDA

Values

Belief

Proactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.

Operational Effectiveness

Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.

Leadership

Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

The Ideal Candidate

You're ready to level up in your paid media skills. You've spent time learning the basics with Google Ads and Meta Ads, and you're ready for more.

You have your approach down to science for efficiency, and are just starting to explore leveraging assistants or support team members to scale output further. In the future, you have ambitions of leading a team.

You think like an engineer, everything is a process and a problem to be solved. You have a passion for learning and growth, and aren't afraid to be wrong in pursuit of better.

If you feel excited (and maybe a little called out), read the details below and then apply to join our agency in this Paid Media role.

Position Summary

The Paid Media Manager is responsible for the execution of paid media strategies for individual clients of Rocket Clicks. As a front-line team member, they actively engage in ad platforms on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The Paid Media Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation of work to supporting team members.

Objectives

Execute Rocket Clicks playbook for the particular client industry
Ensure account execution follows company First Principles methodology
Analyze performance data for monthly and quarterly reporting
Execute paid media tasks within weekly sprint planning framework
Participate in collaborative brainstorming to identify experiments for client accounts designed to produce the highest likelihood of performance improvement
Work with design and editing partners to ensure marketing campaigns are using the most compelling content creative
Manage ad accounts based on set target media mix and budget allocations
Implement and confirm conversion tracking to support reporting and measurement needs
Attend virtual client meetings for context and subject matter expertise
Execute audits of client and prospect accounts using provided framework to harvest opportunities for growth
Work with generative AI to develop ad copy, creative, and landing page content
Execute research to support marketing initiatives and direction

Competencies

Knack for “figuring it out” when taking on new tasks or processes
Strong desire to grow and learn more, highly coachable
Technically savvy, able to understand how systems work and interact quickly
Experience managing total monthly ad spend of $10,000+ across multiple brands and accounts
Collaborative working experience as part of cross-functional teams
Understanding of how businesses acquire customers digitally
Experience with Paid Search platforms (Google Ads, Microsoft Ads)
Experience with Paid Social platforms (Meta Ads, LinkedIn Ads, TikTok Ads)
Reporting against defined performance metrics

Education & Experience