Brand & Strategic Initiatives Lead

As our Brand & Strategic Initiatives Lead, you will play a pivotal role in developing strategic partnerships, expanding brand visibility, and executing cross-industry campaigns. You’ll act as a bridge between the crypto world and traditional sectors, leveraging your strong network and expertise to create mutually beneficial collaborations. This position requires someone with a proven track record in partnership development, campaign management, and media relations—preferably with experience in mainstream media or similar high-impact environments.

1. Strategic Partnership Development

• Identify and engage potential partners across non-crypto sectors such as finance, technology, and digital media.


• Cultivate long-term relationships with key stakeholders in target organizations.


• Negotiate and formalize partnerships that align with our brand values and objectives.**

2. Brand Awareness Expansion**

• Represent the company at industry conferences, seminars, and workshops outside the crypto space to increase brand visibility.


• Oversee the creation of educational content (articles, whitepapers, webinars) targeted at traditional sectors.


• Build and maintain relationships with mainstream media outlets to secure coverage and feature stories that enhance brand recognition.**

3. Campaign Ideation and Support**

• Collaborate with internal creative teams to brainstorm and develop innovative campaigns that appeal to a broader audience.


• Design initiatives that highlight the intersection between the crypto space and traditional industries.


• Allocate resources effectively to ensure campaigns meet strategic goals.**

4. Special Projects and Execution**

• Launch special projects or campaigns in collaboration with our creative lab.


• Develop and implement a comprehensive brand awareness strategy during the trial period.

Experience:

• Minimum 5 years of experience in strategic partnership development, campaign management, or media relations.


• Proven success in managing high-impact projects or campaigns.


• Strong network outside the crypto sector, preferably within mainstream media or related industries.

Skills:

• Excellent negotiation and relationship-building skills.


• Strong understanding of branding principles and cross-industry dynamics.


• Ability to manage budgets and allocate resources efficiently.


• Fluent in English (both written and verbal).

• Opportunity to shape the future of our brand and its presence in traditional sectors.


• Competitive compensation package.


• Flexible work arrangements (remote-friendly).Chance to work with a dynamic and innovative team.

If you’re passionate about building bridges between industries, driving brand growth, and executing impactful strategies, we’d love to hear from you!