Sr Manager, Brand Strategy & Professional Education

Don’t just work somewhere, join Brasseler and be a valued team member of a world-class health care organization!

Our Culture:
Provides a safe and welcoming environment where team members can balance their lives and develop their careers. All people and experiences are valued and respected. Different perspectives are encouraged and lead to better results. This makes us who we are and enables us to be a world-class healthcare organization. All who join us are accountable to this charge.

Our Philosophy:

Quality products sold with integrity has been the hallmark of Brasseler USA from the beginning. Brasseler USA’s strong reputation of providing high quality, clinician endorsed and innovative dental and medical instrumentation nationally has spanned over 40 years. We have been offering a full-range of products made in the USA since 1976. Many of our products are manufactured at our headquarters in Savannah, GA.

Explore our career opportunities below to learn more.

JOB OVERVIEW:

This position is responsible for leading strategic brand initiatives while overseeing the development and execution of professional education programs for Key Opinion Leaders (KOLs) at Brasseler Medical. This role ensures that marketing strategies align with surgeon training, KOL engagement, and product adoption efforts. The position collaborates closely with Sales, R&D, and Product Management to create impactful education programs, VIP surgeon experiences, and cadaver lab training, driving clinical excellence and market growth.

KEY RESPONSIBILITIES: 

• Lead brand strategy, digital marketing, and creative services, ensuring alignment with business objectives.
• Develop and execute global marketing and promotional plans to enhance brand visibility and drive product adoption.
• Conduct market research and competitive analysis to identify key strategic opportunities.
• Engage with Key Opinion Leaders (KOLs) and manage relationships to support brand strategy and surgeon education.
• Develop and implement a professional education strategy, including virtual webinars, in-person training, and VIP surgeon tours.
• Oversee cadaver lab training programs for surgeon education and product development.
• Collaborate with Sales, R&D, and Product Management to ensure educational initiatives enhance clinical outcomes and market penetration.
• Manage the execution of webinars, advisory board meetings, and training events, ensuring engagement and knowledge-sharing among KOLs and surgeons.
• Ensure compliance with industry regulations and company policies in all professional education initiatives.
• Develop and manage KOL consulting contracts, aligning with business and compliance objectives.

SPECIFIC KNOWLEDGE & SKILLS: 

• Experience in brand strategy, marketing execution, and professional education programs.
• Strong understanding of KOL engagement, surgeon training, and hands-on educational initiatives.
• Proven ability to develop and execute multi-channel marketing campaigns and training programs.
• Familiarity with medical education best practices, including cadaver lab training, VIP surgeon events, and virtual webinars.
• Ability to translate market insights into effective branding and education strategies.
• Experience collaborating with Sales, R&D, and Product Management to drive product adoption

GENERAL SKILLS & COMPETENCIES: 

• Excellent management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
• Outstanding verbal and written communication skills and ability to resolve disputes effectively
• Outstanding presentation and public speaking skills
• Outstanding independent decision making, analysis and problem solving skills
• Understand, interpret and act on financial information that contributes to business profitability
• Ability to plan and manage complex and successful projects; understand available resources, develop timeline, budget and assign areas of responsibility
• Lead teams to achieve company goals and solve complex business issues in creative and effective ways
• Outstanding planning and organizational skills and techniques
• Communicate effectively with senior management and key stakeholders
• Strong negotiating skills and ability to effectively manage internal and external relationships
• Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics
• Broad and wide-range of professional and managerial skills with a full understanding of industry practices and company policies and procedures
• Ability to lead and develop virtual teams
• Outstanding in multiple technical and business skills

MINIMUM WORK EXPERIENCE: 

Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 3 or more years of management experience.

PREFERRED EDUCATION: 

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

Benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, Generous Time Off, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

*Benefits may vary by location or status.

Henry Schein is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.