Social Media and Marketing Specialist (ZR_21117_JOB)

This is a remote position.

Contract: Independent Contractor
Schedule:

• 20+ hours/week, flexible on days, but must be in between 9am and 4pm Colchester, Connecticut time
  

Client Timezone: EDT

Join a dynamic 119-year-old company undergoing an exciting market transformation! We’re pivoting from our traditional focus on parks and recreation to become a solutions-based leader in the education sector. This shift demands a robust digital presence and innovative marketing strategies to showcase our evolving product line and address our new target market’s pain points.

Job Description

As our Social Media and Marketing Specialist, you’ll be at the forefront of our digital transformation, playing a crucial role in shaping our online presence and supporting our transition into the education market. You’ll have the opportunity to craft engaging content, manage multiple social media channels, and contribute to impactful marketing campaigns. This role offers a perfect blend of creativity and strategic thinking, allowing you to make a significant impact on our brand’s evolution. You’ll work closely with our Marketing Director to streamline content creation and distribution processes, ensuring our message resonates with our new target audience. If you’re passionate about creating compelling digital experiences and thrive in a fast-paced, evolving environment, this role offers an exciting opportunity to grow your skills and make a lasting impact.

• Develop and manage engaging content across various social media platforms, aligning with our new market focus and brand voice
  
• Collaborate on the planning and execution of marketing campaigns, from concept to delivery
  
• Create and optimize email scripts and follow-ups, ensuring they effectively communicate our solutions-based approach
  
• Design eye-catching graphics using tools like Canva for emails, social media posts, and other marketing materials
  
• Assist in organizing and streamlining marketing workflows to enhance efficiency and effectiveness
  
• Communicate campaign information and insights to the sales team, fostering alignment between marketing and sales efforts
  
• Support the Marketing Director in developing content that highlights our transition to the education market and addresses customer pain points
  
• Monitor social media trends and analytics to inform strategy and improve engagement
  

Requirements

• Proven experience in social media management and content creation, preferably in B2B or education-related fields (APPLICANTS MUST SUBMIT PORTFOLIOS)
  
• Proficiency in graphic design tools like Canva, with a keen eye for visual aesthetics
  
• Strong written and verbal communication skills, with the ability to adapt messaging for different platforms and audiences
  
• Experience with email marketing and campaign management tools
  
• Ability to work independently and manage multiple projects in a fast-paced environment
  
• Analytical mindset with the ability to interpret social media metrics and apply insights to strategy
  
• Familiarity with content management systems and social media scheduling tools
  
• Adaptability and eagerness to learn in a rapidly evolving marketing landscape
  
• Bachelor’s degree in Marketing, Communications, or related field preferred, but not required if matched with relevant experience
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job