Sales Operations & GTM Strategy Lead

About Woolf

Woolf is redefining higher education by increasing access to world-class, globally recognized, and transferable degrees. We enable institutions, educators, and entrepreneurs to launch accredited degree programs at speed and scale, ensuring that high-quality education is more accessible than ever.

As a category-defining company, Woolf is accelerating innovation in higher education, creating new opportunities for learning without borders. Backed by leading Silicon Valley investors, we are a globally distributed, remote-first team building the future of education. Learn more at Woolf University.

About the Role:

The Sales Operations & GTM Strategy Lead will define and build Woolf’s sales infrastructure and go-to-market strategy for new product and service offerings. This role will be responsible for developing a detailed sales playbook, optimizing sales processes, defining sales tools, and ensuring seamless alignment between sales and marketing. As the lead, you will play a critical role in both the strategic direction and tactical execution of a high-performance SalesOps function.

Key Responsibilities:

• Develop GTM strategy & sales playbook for new product offerings, outlining key steps for sales execution, and then executing with high performance.
• Design sales processes and workflows to improve efficiency and pipeline management.
• Determine & implement sales tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Clay, etc.).
• Define key sales metrics, KPIs, and forecasting models for tracking sales success.
• Align Sales & Marketing teams to ensure smooth lead handoff and campaign tracking.
• Provide training & sales enablement materials to ensure successful execution of the playbook.

Requirements

• 7+ years in Sales Operations, Revenue Operations, and GTM Strategy.
• Must have startup experience
• Proven experience developing sales playbooks & go-to-market plans.
• Strong knowledge of Salesforce, HubSpot, and sales automation tools.
• Must have strong proficiency in Salesforce, Hubspot, LinkedIn Sales Navigator, and Clay
• Data-driven mindset, with expertise in sales analytics and forecasting.
• Strong cross-functional leadership and stakeholder management skills.
• EdTech, SaaS, or higher education industry experience is a plus.
• Must be productive and comfortable in a fully remote environment, working in a fast-paced team with ambiguity
• Understands the difference between good data and bad data and is laser focused on data integrity
• Proven excellence in prioritizing projects and meeting deadlines and goals
• Extremely organized and detail oriented
• Strong analytic skills and proficiency in spreadsheets
• Is happy being behind the scenes and focusing on all the operational issues to keep the team performing at its best

Benefits

Why Woolf?

• Competitive compensation
• Benefits: US employee benefits include health insurance, 401k, and flexible PTO
• Work-Life Balance: Enjoy the flexibility of a fully remote work environment and working hours