VP of Marketing

About Tomorrow Health

Tomorrow Health enables exceptional healthcare for patients and their families in the place they want to be most — home. At Tomorrow Heath, we build technology that rewires the way home-based care is ordered, delivered, and paid for. Tomorrow Health connects patients, providers, health plans, and home-based care suppliers, to ensure patients receive the correct and timely care they need to remain healthy at home.

We believe in putting patients first, that many perspectives are stronger than one, and in treating those we serve just as we would our own family members. We hope you’ll join us if you’re passionate about improving healthcare delivery, leveraging technology to help people, and working in a collaborative, diverse environment.

The Team 

Tomorrow Health’s Marketing Team is responsible for telling the story of the impact we drive to patients, providers, suppliers, and health plans.

The Role

As VP of Marketing, you will be responsible for developing and executing a B2B marketing strategy that drives brand growth and customer acquisition through a coordinated outreach and thought leadership strategy, with a bias towards high engagement events and measurable ROI. Tomorrow Health’s customers span across health plans, prescribers, health systems, and suppliers, each with their own set of personas, challenges and needs. This role reports directly to the Chief Commercial Officer and will collaborate frequently with all teams across the company. 

Who you are

• You have led B2B marketing efforts for a growth-stage healthcare technology company
• You understand the messaging that resonates with ideal client profiles within health plans, health systems, and referring providers, and are able to craft value stories around each

Responsibilities

• Define and drive product positioning and go-to-market strategy
• Lead content strategy and development
• Lead full-funnel demand generation
• Oversee digital presence
• Optimize marketing performance by taking full ownership of budget and performance metrics 
• Drive marketing calendar and campaign execution
• Develop and maintain brand strategy
• Create and oversee multi-channel growth campaigns aimed at growing new partnerships and expanding product adoption

Requirements

• Experience: 7–10+ years in demand generation, product marketing, growth marketing, or ABM, with a proven track record of achieving lead and pipeline growth in healthcare B2B markets.
• Expertise: Deep understanding of healthcare go-to-market strategies, lead generation, and sales processes for health systems, payors, and suppliers.
• Technical Skills: Proficiency in CRMs, marketing automation platforms (e.g., HubSpot), and data analytics tools.
• Creative & Analytical: Exceptional storytelling, writing, content creation, campaign management, and data-driven decision-making skills.
• Collaboration: Ability to work cross-functionally, influence stakeholders, and drive alignment on goals and strategies.

Benefits

• 100% employer-paid medical, dental and vision benefits
• HSA and FSA (Dependent Care and Commuter)
• Fully covered membership in One Medical for on-demand primary care, and Teladoc for 24/7 virtual care
• 12 weeks of paid parental leave for all caregivers 
• Free mental health support with BetterUp through Health Advocate EAP
• Short-term, and long-term disability plan availability
• Company-sponsored Life and AD&D insurance 
• Educational reimbursement
• Monthly wellness stipend
• Commuter Benefits
• Access to Vanguard 401k plan
• Unlimited vacation and 11 corporate holidays

Compensation range for this position: $200,000 to $250,000/yr, depending on experience and qualifications, plus equity

Learn more about our core values and working with us on our careers page and Interview Guide! 

Tomorrow Health is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.