Offer summary

Qualifications:

Deep understanding of paid search, video, and paid social best practices., Self-starting strategic thinker with strong data analysis and creative skills., Excellent communication, collaboration, and meticulous organizational abilities., Passion for marketing and staying updated on industry trends..

Key responsabilities:

Own the strategy, planning, implementation, and optimization of omnichannel paid digital campaigns.

Manage reporting and analysis for all channel efforts, translating findings into actionable insights.

Collaborate with cross-functional teams to drive channel growth and align campaigns with business goals.

Generate ad creative concepts and manage ad trafficking to external agencies.

Job description

Description

At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.

As the Digital Marketing Manager you will be responsible for owning the strategy, planning, implementation, testing and optimizations of omnichannel paid digital campaigns. You will be integral in shaping and implementing paid media and adjacent performance marketing tactics to drive acquisition of new customers, reactivation of lapsed customers, and increased engagement of active customers across e-comm and store channels.

What You’ll Do:

Develop marketing strategies, plans, and optimization recommendations for paid search & shopping, video (connected TV, online video, YouTube), and paid social (Meta, TikTok, Pinterest) programs in collaboration with agency partners.
Manage detailed daily, weekly, and quarterly reporting and analysis for all channel efforts using multiple data sources, translating findings into actionable insights and concise business actions and recommendations.
Partner with internal cross-functional teams (analytics, loyalty, site, creative, social/PR/influencer, merchandising, finance) to drive channel growth and to ensure campaigns are in alignment with integrated marketing priorities business goals.
Foster strong working relationships with external agency, platform, and technology vendors, participating in daily communications, providing direction, and troubleshooting as needed.
Generate ad creative concepts, submit quarterly and ad hoc creative briefs, provide direction and feedback to design and content teams, and manage ad trafficking to external agencies.
Continually and proactively search for new opportunities to improve internal processes and achieve and exceed business goals.
Stay up to date on retail trends, advertising landscape, emerging platforms, relevant technology, and competitor activity.
Coordinate monthly invoice tracking and approval process, contract reviews and renewals, and new vendor setup

What You’ll Need:

Deep understanding of paid search & shopping, video, and paid social best practices and optimization techniques, including driving online and offline sales. Additional channel experience a plus (OOH, programmatic display, etc.).
Self-starting strategic thinker with ability to combine data and insights with creative ideas and opportunities to balance the “art and science” of digital marketing.
Outstanding ability to work independently, think creatively, pivot quickly, tolerate change and ambiguity, identify and resolve issues.
Excellent communication, collaboration, and planning skills with meticulous organization, prioritization, and attention to detail.
Passion for marketing and staying up to date/relevant on the industry, platforms, and changes as they rapidly evolve.
Detailed understanding of audience targeting, testing, campaign optimization, analytics tools, and marketing technology.

What You'll Get:

A culture where people are accepted and encouraged to be who they are.
Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
Generous 50% employee discount and access to employee-only sales.
Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
Tuition reimbursement program
Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
Discounts on cell phones, and computer purchases, entertainment tickets and more.
Pet insurance for your fur babies.
Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.

We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status. If you are unable or limited in your ability to use or access www.torridcareers.com you can request reasonable accommodations by sending an email to [email protected]. Only messages left for this purpose will be returned.