Digital Marketing Assistant - (ZR_21080_JOB)

This is a remote position.

Schedule:

• 25 hours per week
  
• Monday to Friday, 1pm - 6pm Boca Raton, FL
  

Client Timezone: Eastern Time

Client Overview

Join a thriving mortgage industry leader with over 25 years of experience, now embracing cutting-edge digital marketing strategies. This established company is revitalizing its online presence across multiple platforms, offering an exciting opportunity for a skilled digital marketer to make a significant impact. You’ll work with a wealth of existing content, leveraging AI tools and creative strategies to engage audiences and drive lead generation in this dynamic field.

Job Description

As a Digital Marketing Assistant, you’ll play a crucial role in revamping and managing our client’s digital presence across multiple platforms. This position offers a unique blend of creativity and technical expertise, allowing you to work with cutting-edge AI tools, create compelling video content, and develop innovative strategies for lead generation. You’ll be at the forefront of digital marketing trends, repurposing existing content and crafting new, engaging posts that resonate with audiences in the competitive mortgage industry. This role provides an exciting opportunity to showcase your skills in content creation, video editing, and strategic planning while contributing to the growth of an established business in a rapidly evolving digital landscape.

Responsibilities

• Manage and optimize content across 9+ social media platforms, including Facebook, Instagram, Pinterest, TikTok, LinkedIn, Twitter, Google My Business, YouTube, and Patreon
  
• Creatively repurpose existing content and develop new, engaging posts using AI tools and innovative strategies
  
• Edit and enhance video content for various platforms, incorporating AI-generated text and voice-overs
  
• Develop and implement lead generation strategies, creating effective ads tailored to each platform
  
• Transition content management from Loomly to Blaze.ai, ensuring a smooth transfer and maintaining an efficient content calendar
  
• Stay ahead of platform changes and industry trends, adjusting strategies to maintain optimal engagement and visibility
  
• Manage and optimize Google Ads campaigns to drive targeted traffic and leads
  
• Set up and maintain a Patreon account, exploring opportunities for passive income generation
  
• Create visually appealing content, including custom backgrounds and graphics for social media posts
  
• Analyze campaign performance and provide insights for continuous improvement
  

Requirements

• 7+ years of hands-on experience in social media and digital marketing, with a proven track record of success
  
• Proficiency in social media management tools, particularly Blaze.ai and Loomly
  
• Strong understanding of current social media trends and best practices across multiple platforms
  
• Expertise in video editing and content creation for various social media formats
  
• Experience with AI tools for content enhancement and creation, including familiarity with ChatGPT and 11 labs
  
• Demonstrated ability to develop and implement successful lead generation techniques and ad campaigns on social media platforms
  
• Proficiency in using tools such as Asana, Canva, and other relevant marketing software
  
• Strong analytical skills with the ability to measure, report on, and optimize campaign performance
  
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences
  
• Self-motivated with a proactive approach to learning and adapting to new technologies and platform changes
  
• Ability to work independently and manage time effectively in a remote setting
  
• Passion for staying updated on industry trends and continuously improving marketing strategies
  
• Must have experience with landing pages, funnels, creating and maintaining
  
• Having Wordpress experience is a plus
  

Requirements

• Must have at least 7 years of experience in running PPC and ad campaigns across multiple platforms, including Facebook, Instagram, Pinterest, TikTok, LinkedIn, Twitter, YouTube, Google My Business, and Google Ads.
  
• Strong expertise in keyword research and optimization with a minimum of 7 years of experience.
  
• Prior experience in the real estate or mortgage industry is a significant advantage.
  
• Will be working collaboratively to optimize and manage campaigns.
  
• Must have 7+ years of experience in creating, maintaining, and optimizing landing pages and funnels.
  
• Experience with WordPress is preferred but not required.
  

ZR_21080_JOB