Marketing Strategy Due Diligence - Contractor

Join Palladium Digital’s Associate Network!

We are thrilled to re-launch the Palladium Associate Network, an initiative that seeks to assemble a remarkable team of digital associates and contractors who are at the forefront of their fields. We are in search of the best-of-breed professionals who are ready to contribute their expertise to drive forward transformation and create exceptional value for our top-tier private equity clients and their portfolios.

The Opportunity   

Palladium work across the entire deal cycle, from identifying digital opportunities and risks in due diligence to extracting value through the development of new digital products and services. We help businesses reach their full potential through the digital transformation of their processes, business models, and ways of working.

We cover multiple sectors including eCommerce and Retail, Financial Services, Transport and Logistics, Manufacturing, Leisure & Travel, Health, Technology and SaaS, FMCG and Education. 

With offices in London, Oxford, New York, and Dubai we have a global presence with a remote-first work-environment.

Palladium’s advancements in digital due diligence and digital transformation have been recognised by the private equity community, as the company has received numerous prestigious awards.

The Role

Seeking marketing strategy specialists with expertise in leading a marketing practice, hands-on expertise in areas like paid media, brand marketing, experience in providing actionable insights and recommendations to enhance overall performance and scalability of a business.

• Strategy Analysis: Assess the marketing strategies and capabilities of target companies, including brand positioning, customer acquisition, and retention efforts. Identify strengths, weaknesses, and opportunities in the target company’s marketing approach
• Market and Competitor Analysis: Conduct research into market trends, strategies from adjacent sectors or competitors, and emerging tools or platforms relevant to the specific marketing channel(s)
• Performance Analysis: Review and assess the effectiveness of marketing strategies, campaigns, and tools, identifying areas for improvement, achievability of plans and opportunities for growth (i.e. headroom, ROI on investment, CAC etc)
• Strategic Recommendations: Provide actionable insights and recommendations to enhance marketing performance, scalability, and alignment with business objectives
• Enablers Assessment: Assess the current marketing team, MarTech stack and reporting and attribution of the target company and identify areas for future investment
• Stakeholder Engagement: Interview management teams at the target company to understand the capabilities and expertise of the team
• Prepare Deliverables: Feed directly into concise, high-quality presentations and reports that clearly articulate findings, risks, and recommendations to end clients

Requirements

• Performance-Driven Mindset: Proven ability to analyse and optimise marketing strategies to drive measurable results.
• Commercial Awareness: Understanding of how marketing strategies impact broader business objectives, including customer acquisition, retention, and ROI.
• Marketing Landscape Knowledge: Knowledge of current marketing trends, tools and technologies.
• Analytical Skills: Strong ability to interpret marketing performance data and translate it into actionable insights.
• Communication Excellence: Strong written and verbal communication skills, with the ability to present findings clearly and persuasively to senior stakeholders.
• Client-Facing Skills: Professional demeanor with the ability to build strong relationships with clients and stakeholders, instilling confidence and trust.
• Attention to Detail: High attention to detail, with a proactive mindset and the ability to deliver high-quality work under tight deadlines.
• Diligence Experience (Nice to Have): Experience contributing to marketing due diligence processes for private equity clients is desirable but not essential.
• Consultancy experience: Senior Manager / Director level experience.

Benefits

Becoming part of our associate network will give you priority access to opportunities that match your skills before they are shared externally.

The rate depends on skill level and project type.