Events manager

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.  

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.  

What you can expect when joining the team 

As the Events Manager at Petal, you will report directly to the Director of Marketing and take charge of meticulously planning and executing marketing and sales related events, ensuring their seamless success from inception to completion. This position will involve close collaboration with cross-functional internal teams, external vendors, and partners, all united in the shared pursuit of creating more awareness around Petal’s products within the Healthcare industry.  

Your daily life 

During the day, you will be led to: 

• Meticulously manage Marketing and Sales events (trade shows, conferences, webinars etc.) from conception to execution, thinking of every detail; 

• Assess event proposals to determine their relevance in addressing our strategic business goals; 

• Embrace creativity and originality to conceive innovative event ideas that set our brand apart and captivate our audience; 

• In collaboration with other members of the Marketing team, lead and coordinate promotional activities to enhance event visibility and reach; 

• Supervise and approve event materials and execution, ensuring they consistently uphold our brand standards; 

• Engage in negotiations with vendors and partners to secure optimal representation and agreements; 

• Select events that resonate with Petal’s value proposition and align with our business objectives; 

• Plan and lead various meetings related to event projects, including production planning, pre-event consultations, and status updates; 

• Continuously monitor deliverables, promptly identifying and resolving issues to ensure seamless event execution; 

• Conduct comprehensive quantitative and qualitative event analyses to extract valuable insights for future improvements; 

• Efficiently manage sponsorship and partnership contracts and activities to boost brand visibility, recognition, and activation; 

• Coordinate efforts with internal and external stakeholders including creative agencies, designers, content creators etc.; 

• Manage the budget allocated to events and effectively measure key performance indicators (KPIs) or return on investment (ROI); 

• Stay at the forefront of industry trends, ensuring the highest quality of event concepts and execution for virtual, in-person, and hybrid events.