Promo Code Operations Specialist

We are seeking a meticulous and data-driven Promo Code Operations Specialist to join our dynamic team. In this role, you will be responsible for managing the end-to-end process of promo code campaigns, from creation and testing to tracking and reporting. You will collaborate with cross-functional teams to ensure that all campaigns run smoothly, and you’ll play a key role in forecasting promo budgets and addressing any challenges that arise. This is an exciting opportunity for someone with a keen eye for detail, a passion for data management, and an interest in marketing operations.
 

Compensation and Benefits:

• Competitive salary based on your experience and skill set
• Work Set-up: Permanent Work From Home 
• Bonuses:  
  • Attendance Bonus
  • Performance Bonus
  • Anniversary Bonus
  • Referral Bonus of $ 300 for every successful referral 
• Holiday Paid Time Off (PTO)
• Paid Time Offs (PTO)
• Health Card Plan

Key Responsibilities:

• Promo Code Management:

  • Oversee the creation and implementation of promo codes for Offline marketing campaigns. Ensure codes are correctly set up with relevant parameters such as start/stop dates, channels, regions, and audience targeting.
  • Work closely with the Promo Ops team to ensure smooth setup and execution of campaigns.
  • Collaborate with the fraud team to address and mitigate any promo code fraud issues, ensuring no leakage of promo spend.

• Campaign Creation and Attribution Tracking:

  • Manage the setup of promo code campaigns in our internal platform, Campaign Manager, ensuring they adhere to targeting parameters.
  • Upload promo codes to our tracking system (Snowflake) and ensure that they are correctly attributed to the right channels for accurate reporting.

• Promo Code QA and Troubleshooting:

  • Ensure that all promo codes undergo a rigorous QA process by preparing detailed documentation for the Promo Ops team, who will verify the code setups.
  • Investigate and resolve any issues with codes not seeing expected redemptions by working closely with internal teams and agencies.

• Promo Code Reporting:

  • Generate and send weekly promo code reports to agencies to track code redemptions. Flag any discrepancies and take proactive steps to resolve issues in a timely manner.

• Promo Code Budget Forecasting and Spend Monitoring:

  • Forecast quarterly promo spend for all Offline marketing channels, accounting for varying redemption rates across regions and channels.
  • Monitor weekly promo spend reports to ensure they align with forecasted budgets and adjust forecasts as needed.

General Experience Expectations:

• Data Management Expertise: Experience handling large datasets, especially related to budget management, with a strong focus on accuracy and efficiency.
• Analytical Skills: Proven ability to analyze data, identify trends, and track performance, with experience in forecasting and reporting.

Technical Proficiency:

• Excel/Google Sheets: Advanced proficiency, including the use of formulas, pivot tables, and data analysis tools.
• SQL & Database Management: Experience with data querying and managing databases to ensure smooth data flow (bonus points if you are proficient!)
• VBA: Familiarity with writing macros to automate repetitive tasks is a plus.

Key Competencies:

• Problem-Solving Abilities: Excellent troubleshooting skills, especially in handling discrepancies with promo codes or data-related issues.
• Attention to Detail: High accuracy in tracking promo codes, ensuring they are set up and reported correctly.
• Communication Skills: Strong communication skills for collaborating with various teams, including finance, promo ops, and marketing.
• Innovation Mindset: Proactively look for ways to improve workflows and make processes more efficient.

Marketing Knowledge (Bonus):
Some knowledge of marketing campaigns and their objectives will be a plus, as you will be involved in setting up promo campaigns with different goals and strategies.

Additional Expectations:

• Ability to work US hours (preferably EST, but CST is acceptable).
• A passion for optimizing marketing operations and using data to drive better outcomes.

Why Join Us?

At our company, we believe in fostering innovation, collaboration, and continuous improvement. This role offers an exciting opportunity to contribute to the growth of our marketing efforts, work with global teams, and enhance your skills in data management, forecasting, and promo operations. If you’re looking to grow your career while being part of a high-performing, fast-paced team, this is the perfect opportunity for you!