Strategist, Media

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking a Digital Media Strategist to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions. 

The Digital Media Strategist is one of the primary contacts for developing client-facing media strategies and educating clients and colleagues. They will serve as a key link between media operations and the client and therefore must be able to speak knowledgably and confidently regarding actionable next steps while relaying client needs. Day to day responsibilities include attending internal meetings to assess client goals and objectives, developing strategic media plans and media campaign strategy documents, attending client meetings to present digital media strategies and fielding strategy-related questions. 

Digital Media Strategist will also review and provide insights on digital media program performance, suggest optimizations, and adjust strategic digital media plans accordingly. This includes polishing of client reporting and having an in-depth understanding of all reports and metrics to address client questions and concerns. While media operations will conduct post-campaign reporting, the media strategist is responsible for aggregating data from various data sources into finished, client-facing reports and resources.  

RESPONSIBILITIES:

• Understand the marketing and fundraising goals and objectives of assigned clients’ programs
• Knowledgeable regarding all facets of RKD Digital, including heavy search, social, and display
• Develop digital media plans
• Compile digital media strategy briefs for clients that will be incorporated into broader strategy briefs
• Participate in client meetings to present and answer questions related to digital strategies including:
  1. Media plans
  2. Strategy briefs
  3. Expansion and growth opportunities
• Review client media performance to assess and evaluate the effectiveness of the strategy and optimizations necessary to meet program goals

PREFERRED SKILLS AND QUALIFICATIONS:

• Bachelor’s Degree
• 1-2 years’ experience with digital direct response media in an agency environment, which may include internships
• Experience developing digital media strategies is preferred
• Excellent planning and organization skills along with strong attention to detail
• Interpersonal and communication skills, verbal and written, both internal and external
• Strong analytical skills and the ability to develop client strategy, while maximizing the use of internal resources
• Efficient problem-solving while demonstrating confident and persuasive presentation skills, with a strong customer focus
• Experience with the following Digital Media Channels:
  1. Programmatic Display
  2. Paid Search
  3. Facebook / Instagram
  4. Connected TV
  5. Video
  6. Programmatic Audio
  7. Native Advertising
• Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies
• Taking initiative and responsibility, while adapting to change in a fast-paced, demanding environment 

LOCATION: Remote. Core working hours are generally Central Time Zone.

Pay range expected for this position is $60,000 - $75,000

(The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate)

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits. 

RKD Group is an Equal Employment Opportunity employer.