Manager, Digital Marketing

At Axia Women’s Health, recognized as a Great Place to Work for a 3^rd year in a row, our vision is to lead the way in improving women's health. At the core of achieving this is a caring, connected, and progressive community of over 400 providers across nearly 200 women's health centers in New Jersey, Pennsylvania, Indiana, Ohio, and Kentucky. The rapidly growing network spans OB/GYN physicians, breast health centers, high-risk pregnancy centers, two laboratories, urogynecology care, and fertility centers. Together, Axia Women's Health puts women first by delivering the personalized care needed for women to lead healthier, happier lives. 

Overview:

Axia Women’s Health is seeking a Digital Marketing Manager to drive new patient volume and revenue growth. Reporting to the Marketing Director, this position will lead and execute the organization’s corporate digital marketing strategy. The ideal candidate will be a highly collaborative, data-driven individual with strong organizational and communication skills, and a passion for digital marketing. This is a remote position with one direct report. 

Digital Marketing Strategy:

• Lead the development and implementation of digital marketing initiatives, balancing brand awareness and lead generation goals to support network growth and post-merger integration.
• Collaborate with Regional Marketing Leads and operational teams to optimize digital properties and marketing approaches.
• Serve as the primary point of contact for website vendors, ensuring quality and timely updates for the Axia enterprise site and white-label sites.
• Oversee SEO efforts for Axia's main and white-label websites to ensure optimal visibility.
• Manage PPC campaigns with external vendors, aiming for maximum impression share with minimal cost-per-acquisition (CAC) and cost-per-click (CPC).
• Plan, launch, and assess digital campaigns (email, paid social, PPC, digital networks).
• Develop and implement new inbound strategies to improve online visibility and lead generation.
• Lead email marketing programs and evaluate performance to drive continuous improvements.
• Manage the distribution of monthly e-newsletters and coordinate with the team for targeted content.
• Organize and manage mailing lists for digital campaigns, ensuring successful delivery.
• Oversee patient engagement campaigns, including Annuals, 40 & Fierce, and WinBack campaigns.

Lead Generation & Automation:

• Design and execute multi-channel lead generation campaigns.
• Guide the integration and use of marketing automation tools to enhance campaign segmentation and performance.
• Oversee patient review solicitation via SMS and manage online reputation through the BirdEye platform.
• Work with internal teams to leverage templates and respond to customer reviews effectively.

Strategic Support:

• Continuously monitor and improve tracking systems to evaluate ROI and report on the impact of digital initiatives.
• Manage a digital marketing dashboard with key performance indicators (KPIs) and use Tableau for data-driven insights on new patient acquisition and revenue growth.
• Represent the marketing team in meetings and support the integration of new care centers into the digital marketing strategy.
• Provide leadership and mentorship to the Digital Marketing Specialist and assist team members with digital marketing tasks.
• Perform other duties as assigned by senior leadership.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 5-7+ years of relevant experience in digital marketing.
• Proven expertise in multi-channel digital marketing, including SEO, PPC, and email marketing.
• Proficiency with CMS platforms (e.g., WordPress, Wix, SquareSpace).
• Familiarity with HTML, PHP, and JavaScript.
• Strong computer skills in Microsoft Office, database management, and page layout.
• Experience managing Google Ads, Meta Ads, TikTok for Business, and other paid media channels.
• HubSpot certification preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong multi-tasking and time management abilities.
• Experience with Asana or similar project management software is a plus.
• Graphic design skills (Adobe Creative Suite) are a plus.
• Healthcare industry experience is a plus, but not required

Full Time Benefits Summary

• Full time benefit-eligibility beginning the first of the month after starting with choice of multiple medical insurance plans.
• Additional insurance options including dental, vision, supplemental life insurance, FSA, HSA w/ employer contribution, identity theft, long term care, pet insurance and more!
• 401(k) matching.
• Generous PTO offering with additional time off for volunteering.
• Axia-paid life insurance, short term and long term disability.
• Free counseling for colleagues and family members, including parents and parents-in-law.
• Access to discount on Hotels, Theme Parks, Gym Memberships, and more through the Great Works Perks Program

At Axia Women’s Health, we’re passionate about creating a community where our colleagues and patients feel empowered to be their full, authentic selves.  We welcome all individuals – without regards to gender, race, ethnicity, ability, or sexual orientation – and proudly celebrate our individual experiences and differences.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.  Applicants must be currently authorized to work in the United States on a full-time basis.