Social Media Manager

About ZAVA

We're on a mission to provide our patients with healthcare that is accessible and dependable at a fraction of today's cost. Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial & Operations Specialists work collaboratively, to develop and maintain a digital healthcare platform that provides our patients with healthcare that suits their needs & schedules.

The pandemic changed our lives, requiring us to find flexible, remote, and innovative healthcare solutions to meet our needs during challenging and changeable periods. Many of our patients turned to telemedicine as a convenient solution to getting their healthcare online from the comfort of their homes. Through delivering a safe and efficient digital healthcare service, we've provided over 11 million consultations across the UK, Germany, France, and Ireland, enabling millions of people with essential access to healthcare when they need it most.

It's our motivation to continue fulfilling their needs and to expand further to meet the needs of others, ensuring we're always there with the latest tech, treatments, and advice. Because we're doing more than providing healthcare, we're enabling & empowering people by making healthcare work for them.

We’re here because we care about healthcare, and we plan to be the largest digital primary healthcare platform for people across Europe!

About the role

We are seeking a dynamic and results-driven Social Media Manager to take ownership of and significantly grow our organic social media presence across all ZAVA locales: the UK, France, Ireland, and Germany (with more European markets coming soon!). You will develop and execute innovative social media strategies that drive engagement, brand awareness, and, ultimately, customer acquisition.

This role requires a strategic thinker with a hands-on approach, capable of working autonomously while collaborating effectively with cross-functional teams. The Head of Organic Growth will support you and will play a pivotal role in shaping our brand's online voice.

Key Responsibilities:

Global Social Media Strategy: Develop and implement a comprehensive organic social media strategy across all ZAVA locales (UK, Germany, France, Ireland) on major social media platforms Facebook, Instagram, Pinterest, Youtube & TikTok.

Content Creation & Management: Create and curate engaging, informative, and brand-aligned content for various social media platforms.

Community Management: Foster and grow online communities, responding to comments, messages, and inquiries promptly and professionally.

Performance Analysis & Reporting: Track, analyze, and report on social media performance metrics, using data to optimize strategies and tactics.

Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, and identify opportunities for innovation.

Cross-Functional Collaboration: Work closely with content, creative, product, and marketing teams to ensure cohesive messaging and campaign alignment.

Paid Social Awareness: Possess a foundational understanding of paid social media strategies and how they complement organic efforts.

Localisation: Adapt social media strategies and content to suit the cultural nuances and preferences of different locales.

Relationship Building: Build and maintain relationships with internal stakeholders and external agencies as needed.

Required Skills and Experience:

• 2+ years of experience in social media management, with a proven track record of growing organic social media presence.
• Ideal experience across major social media platforms Facebook, Instagram, Pinterest, Youtube & TikTok European-wide.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent content creation and copywriting skills.
• Proficiency in social media analytics tools.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• A "doer" mentality with a drive to exceed targets.

Nice-to-Have Skills and Experience:

• Fluency in one of the following languages: German, French, Spanish, or Italian.
• Experience with paid social media advertising.
• Knowledge of SEO principles and practices.
• Experience in digital PR and content marketing.
• Experience with video creation and editing.
• Experience in the healthcare or e-commerce industry.

What We Offer:

• Trust and autonomy in your role.
• A receptive and innovative work environment.
• Opportunities for cross-company collaboration.
• Competitive salary, flexible working arrangements, and other benefits.
• Generous training budget.

Personal qualities:

• Humble: you listen and take on feedback, and you are kind and caring to those around you.
• Inquisitive: you question the status quo, dare to do things differently, and explore the possibilities.
• Resilient; you embrace change and face challenges.
• Macher: you are innovative and rise above the rest to use your initiative to improve, develop, and deliver.
• Collaborative: you actively share ideas, and work together to drive goals as a team.

Benefits from the day you join:

🏖 25 days holiday per annum (pro rata if part-time) + bank holidays + your birthday off

🩺 Healthcare cash back plan through Simply Health, counselling and advice

💙 20% off all ZAVA products & services for you and your friends/family

🏡 Remote and hybrid working (dog friendly office!)

💻 MacBook Pro

🧘 Free access to Wellness Cloud to support your mental health & wellbeing

🌍 Flexible bank holidays - take the ones that matter the most to you

Additional benefits following the probation period:

💰 Training budget per year (after 3 months)

✈️ Company sabbatical after 2 years

🗺 Opportunity to work from overseas for 2 months each year

🤑 Cash vouchers after 3, 5, and 10 years of service

We are working hard to try and level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don't think you meet all the requirements that you see above, we absolutely encourage you to apply and tell us what we can do to give you your best shot - if you want. We know that talent is everywhere, and as much as nice CVs are nice, they are often not a proxy for the best person for the job.