SEO Writer & Strategist

SEO Writer & Strategist – Hybrid, or Remote in UK 

Salary: Salary: 40k to 50k plus bonus

About PetLab Co

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, and a profitable, rapidly growing global presence. We are on a mission to transform pet health through high-quality, science-backed supplements — and content plays a crucial role in achieving that mission.

We’re looking for a SEO Writer & Strategist to plan and execute the development of high-quality, search-optimised content that educates, engages, and converts pet owners. This role blends SEO expertise, content creation, and strategic planning, ensuring that our content ranks highly in search engines while delivering real value to our audience.

If you have a passion for consumer education, a deep understanding of SEO, and experience crafting high-performing content for eCommerce, DTC, or subscription-based brands, we’d love to hear from you.

Who Will You Report Into?

Hey there, my name is Deidre, and I head up the SEO team at PetLab Co. We’re dedicated to creating on-site and off-site content that not only ranks well but also drives engagement and builds trust with pet owners.

As our new SEO Writer & Strategist, you’ll be responsible for researching, writing, and optimising content that helps pet owners find the best solutions for their pets’ health. You’ll also collaborate with designers, developers, and marketing teams to ensure our SEO content and copy aligns with our broader brand growth strategy.

We’ve already built a strong foundation, but we need someone with a sharp eye for SEO trends, an editorial knack for writing and editing, and a data-driven mindset to take everything to the next level.

What’s the Ideal Candidate’s Background?

We’re looking for an informed, analytical, and detail-oriented writer and editor with a strong background in SEO content strategy. You should have experience conducting keyword research, writing and editing high-quality long-form content, and optimising existing assets for search performance. 

You should also be up-to-speed on the rapid changes and technologies that are impacting the search landscape with the continuous role out of new SERP features, the rise of generative AI, and a broadening of how and where people find information online. 

What’s It Like Working at PetLab Co.?

At PetLab Co., we’ve built a high-performing, collaborative culture that rewards innovation and impact. We move fast, test often, and prioritise learning and growth.

Here’s what you can expect when you join our team:
✅ Clear Reporting – We provide access to accurate, timely data to support your decision-making.
✅ Collaborative Team – No silos. We work cross-functionally to drive success.
✅ Scientific Rigor – We take a test-and-learn approach to everything we do.
✅ Exciting Challenges – We’re scaling fast, which means new challenges and opportunities arise regularly.
✅ Autonomy & Ownership – You’ll have the freedom to take initiative and drive results.

How Will Your Time Be Spent?

Your role will involve a mix of content creation, SEO strategy, and performance analysis. 
Here’s how you’ll typically allocate your time:

📝 40% Content Writing & Editing – Researching, writing, editing, and optimising educational blog posts, product descriptions, landing pages, and other off-site SEO initiatives.
📊 30% SEO Strategy & Brainstorming – Conducting keyword research, content planning and mapping, competitive research and analysis, and ensuring alignment with SEO best practices.
📈 20% Performance Analysis – Monitoring content performance, analysing key SEO metrics, and iterating based on data.
🤝 10% Collaboration – Working with designers, developers, marketing teams and external consultants or agencies to create a seamless experience.

Requirements

To succeed in this role, you should have:

• 3+ years of experience in SEO content writing, content strategy, or digital marketing.
• Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
• Exceptional writing and editing skills with a portfolio of high-ranking SEO content.
• Experience managing content from inception to execution including briefing assignments, coordinating with freelance writers and SMEs, editing, and publishing using a CMS such as Wordpress. 
• Ability to translate complex health and science topics into engaging, easy-to-understand content.
• Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics.
• Strong collaboration and project management skills, with the ability to work cross-functionally with marketing, creative, and development teams.
• Experience working in DTC, eCommerce, or subscription-based businesses is a plus.

• A growth mindset and the ability to adapt to a fast-paced environment.

Benefits

The Good Stuff...

At PetLab Co., we value our employees and offer a range of benefits to support your well-being and growth:

• Private Health Care through Vitality
• Generous Annual Leave – 28 days + public and bank holidays
• Flexible Working Hours – We focus on results, not clock-watching!
• Enhanced Maternity / Paternity / Adoption Leave
• Puppy Therapy – We partner with Paws in Work to bring puppies into the office!
• Generous Learning & Development Budget – We want you to keep growing.
• Pet-Friendly Office – Dogs are always welcome!
• Gympass Membership – Access to a variety of gyms and wellness programs.
• Electric Vehicle Scheme – Salary sacrifice scheme for eco-friendly commuting.
• Give Back Day – An extra day off to volunteer, plus a £50 charity contribution.
• Health Cash Plan – Get cashback on health-related expenses like dental care.

PetLab Co. is an equal opportunity employer committed to diversity and inclusion. We welcome applicants of all backgrounds, regardless of gender, race, sexual orientation, religion, age, nationality, marital status, or disability. We believe that diversity fuels innovation, and we’d love for you to be a part of our journey!