Key Responsibilities:
Review the clients current HubSpot setup, data structure, and integration with Microsoft Dynamics CRM (their other, legacy CRM)
Recommend improvements to streamline lead tracking and funnel management based on the latest HubSpot best practices.
Build custom dashboards and reports in HubSpot to track MQLs, SQLs, pipeline progression, and ROI.
Ensure accurate multi-touch attribution of leads to marketing channels (paid, organic, email, social, etc.).
Implement HubSpot's latest measurement features to improve marketing and sales reporting.
Define and implement clear lifecycle stages in HubSpot to track lead progression.
Optimize lead scoring, segmentation, and automation to improve handoff to sales.
Implement attribution modeling using the latest HubSpot reporting tools.
Set up tracking for campaign spend vs. revenue generated to assess marketing ROI.
Provide training for the marketing team on using new dashboards and reporting tools.
Document processes and best practices for ongoing measurement and reporting success
WHO IS WORDBANK?
We’re the marketing localization people. We connect global brands to local customers with language that engages and informs. More importantly, we're the first marketing localization agency to achieve B Corp certification. We’re committed to triple-bottom-line standards of people, planet, profit.
To get to know us better visit wordbank.com
We look forward to hearing from you!
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