Social Media Specialist ZR_20935_JOB

Role Name: Social Media Specialist

Schedule:

• Monday to Friday 11am to 3pm NST; 20 hours per week
  

Client Timezone: Newfoundland Time (UTC-3:30)

Client Overview

Join an innovative startup that’s revolutionizing the professional services industry! This dynamic company caters to prestigious, high-influence clientele, offering a unique blend of expertise and discretion. With a focus on creating engaging “edutainment” content for a digital-savvy professional audience, this startup is poised for rapid growth. Recently securing its first round of funding, the company is expanding its digital presence and seeking a talented individual to spearhead its social media efforts.

Job Description

As a Social Media Specialist, you’ll play a pivotal role in shaping the digital voice of this exciting startup. You’ll have the opportunity to build a social media presence from the ground up, creating compelling content that resonates with a discerning professional audience. Your creativity and strategic thinking will be put to the test as you develop engaging social media calendars, repurpose video content, and establish a consistent brand voice across platforms. This role offers the perfect blend of autonomy and collaboration, allowing you to take initiative while working closely with company leadership to drive the overall digital marketing strategy.

Responsibilities

• Craft and implement a dynamic 30-day social media calendar that aligns with the company’s goals and target audience
  
• Transform 4-5 minute YouTube videos into bite-sized, platform-specific content pieces that captivate and inform
  
• Spearhead the company’s Instagram strategy, creating visually appealing and informative posts that showcase the brand’s expertise
  
• Develop “edutainment” content that strikes the perfect balance between education and entertainment for a professional audience
  
• Provide strategic guidance to company leadership on content needs, deadlines, and social media best practices
  
• Stay ahead of social media trends, adapting strategies to keep the brand at the forefront of digital innovation
  
• Manage and enhance the company’s social media presence during high-profile trade shows and events
  
• Monitor social media analytics and provide insightful reports to drive continuous improvement
  

Requirements

• Proven track record in social media management, preferably in a B2B or professional services environment (APPLICANTS MUST SUBMIT PORTFOLIOS)
  
• Expert-level knowledge of Instagram and other relevant social media platforms
  
• Exceptional content creation skills with a keen eye for visual aesthetics
  
• Proficiency in video editing and content repurposing techniques
  
• Strong analytical skills with experience in social media metrics and reporting
  
• Excellent written and verbal communication abilities
  
• Self-starter mentality with the ability to work independently and take initiative
  
• Adaptability and willingness to learn in a fast-paced startup environment
  
• Familiarity with Canva and other content creation tools is a plus
  
• Ability to maintain confidentiality and discretion when handling sensitive information