Location: Lake Forest, Illinois
Job Type: Contract, 20 Hours per week
Compensation Range: $30 - 37 per hour
We are looking for a skilled
Associate Media Manager to execute, optimize, and manage performance-based campaigns across multiple paid media channels. You will analyze campaign metrics, provide insights for optimization, and offer strategic recommendations to achieve brand objectives and media KPIs. Collaborating with cross-functional teams, you'll ensure campaigns align with overall marketing goals, stay updated on industry trends, and deliver regular performance reports with actionable recommendations.
Responsibilities:
- Responsible for executing, optimizing and managing performance-based campaigns across multiple paid media channels.
- Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data-driven decisions and continuous optimization.
- Provide channel strategy input & recommendations that meet brand objectives & achieve media KPIs.
- Conduct in-depth keyword research, ad copy testing, and audience targeting to enhance campaign performance across all platforms.
- Meet with channel vendors to ensure we are up to date on platform best practices, new features & tests, and monitoring performance relative to our industry.
- Stay abreast industry best practices, trends, algorithm updates and emerging technologies to proactively apply new knowledge.
- Collaborate with cross-functional teams including digital marketing, analytics, creative, and sales to align paid media efforts with overall marketing objectives.
- Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.
- Prepare and deliver regular performance reports; highlighting trends and recommended optimizations across paid media channels.
- Set measurable goals that demonstrate expectations and ongoing improvement.
Qualifications:
- Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale campaigns across Google, Bing and Meta (agency experience preferred).
- Up to date on paid media best practices.
- Experience designing, setting up and analyzing results for A/B tests.
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Strong verbal and written communication.
- Detailed oriented, organized and ability to multi-task.
- Creative thinking and problem-solving abilities.
- Google Ads and Microsoft Ads certifications are preferred but not required.
Skills:
- Detailed oriented, organized and ability to multi-task.
- Creative thinking and problem-solving abilities.
- Google Ads and Microsoft Ads certifications are preferred but not required.
JOBID: 1082767
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.