Digital Specialist (Content & Experience)
General Summary:
The Digital Specialist helps support the DSW US digital strategies and maintains the content & experience for the digital category group. This role serves as a process owner and leader while also maintaining a best-in-class experience in their assigned areas. Acting as a key collaborator across cross-functional teams, the content & experience specialist ensures content efficiency and enhances the digital shopping journey by leveraging insights, innovation, curation, and strategic planning.
Reports to:
Sr. Manager, Category Management
Essential Duties and Responsibilities:
• Support on-site content experience initiatives through new tools & capabilities
• Provide consistency and support in content briefing and execution
• Develop new strategies through curation and storytelling in partner with Category Leads, Specialists, and Content Production team.
• Deliver weekly reporting and insights to broader digital team on current state of business within product onboarding and activations (associate specialist group).
• Lead on broader attribution strategies within key departments with a focus on internal capabilities and competitive landscape
• Work with Category Leads & Specialists to help support merchandising tactics
• Support site strategies with additional banners (Hush Puppies) including on-site merchandising, content production, and product activation.
Required Skills and Competencies:
• Strong leadership skills with the ability to influence and collaborate across teams.
• Proficiency in e-commerce platforms, PIM tools, CMS tools, and SEO optimization.
• Advanced analytical skills with the ability to interpret complex data and translate insights into strategic actions.
• Excellent written and verbal communication skills.
• Demonstrates initiative and the ability to manage multiple priorities in a fast-paced environment.
• Exceptional organizational skills with a keen attention to detail.
• Proven ability to develop and implement standards, processes, and best practices.
Competencies:
• STRATEGIC THINKING: Develops forward-looking plans and strategies to achieve long-term goals. Anticipates risks and takes a proactive approach to opportunities and challenges.
• TEAM LEADERSHIP: Builds collaborative relationships, fosters a positive team environment, and provides mentorship to team members.
• ACHIEVING RESULTS: Drives measurable outcomes by prioritizing effectively, solving problems, and ensuring timely execution.
Qualifications:
Minimum Experience:
• 3-5 years of experience in e-commerce, digital merchandising, or a related field, with demonstrated leadership or mentorship experience.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
Preferred Qualifications:
• Experience with advanced e-commerce platforms, CMS tools, and Adobe.
• In-depth knowledge of SEO principles and digital merchandising strategies.
Minimum Education:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
