Offer summary

Qualifications:

5+ years of experience in marketing automation and campaign execution using Adobe Marketo., Proficiency in Marketo campaign setup and CRM integration., Hands-on experience in lead scoring, segmentation, and automation workflows., Knowledge of A/B testing and campaign analytics..

Key responsabilities:

Design, execute, and optimize marketing campaigns using Adobe Marketo.

Implement CRM-based campaigns and lead nurturing workflows.

Collaborate with stakeholders to align marketing efforts with business objectives.

Generate performance reports and insights to improve campaign effectiveness.

Elfonze Technologies is an IT service and consulting firm established in 2021. It started with delivery centers in Bengaluru and Denver, and by the end of its first year, it had a strong focus on Oracle Enterprise Consulting. The following year, the company expanded to Bhubaneswar and introduced an Electronics System Design and Manufacturing (ESDM) vertical. In 2023, Elfonze diversified its product portfolio with innovative solutions and strategic partnerships. It opened a Pune office and launched Connected Supply Chain Services. Key achievements include expansion to four locations, diversification into five verticals, serving over 50 global clients, a 400% growth rate, a strong team of over 200, and high client satisfaction. The founders' century of combined experience in IT and enterprise consulting has been fundamental to Elfonze's success. The company operates in multiple verticals including IT services, consulting, product development, and more, showcasing its adaptability and commitment to excellence.

Job description

This is a remote position.

Job Description:

"<Adobe Marketo - Campaign Specialist> Job Summary: The Campaign Specialist will be responsible for designing, executing, and optimizing marketing campaigns within Adobe Marketo. The role requires a deep understanding of CRM-based campaigns, test case development, and marketing automation strategies. The specialist will also contribute to migration projects and ensure seamless integration between Marketo and CRM platforms. Responsibilities: • Develop, execute, and optimize marketing campaigns using Adobe Marketo. • Implement CRM-based campaigns and lead nurturing workflows. • Design test cases and perform A/B testing for campaign optimization. • Work on migration projects, ensuring smooth transition of data and campaign structures. • Build and maintain Marketo assets, including emails, landing pages, forms, and automation workflows. • Collaborate with stakeholders to align marketing efforts with business objectives. • Generate performance reports and insights to improve campaign effectiveness. • Ensure compliance with marketing best practices and data privacy regulations. Requirements: • Experience: 5+ years in marketing automation and campaign execution using Adobe Marketo. • Technical Skills: o Proficiency in Marketo campaign setup and CRM integration. o Hands-on experience in lead scoring, segmentation, and automation workflows. o Knowledge of A/B testing and campaign analytics. o Understanding of marketing data structures and data hygiene practices."

Additional Information:

SPOC - Ajay (ajay.joy@pwc.com)
Mandatory Skills Marketo Campaign Development
Nice to have skills Marketo Front end and Implementation Development

Required profile