Marketing Intern, K12 Tutoring

Job Description

SUMMARY: K12 Tutoring (formerly Stride Tutoring), is the first major online tutoring company that exclusively utilizes state-certified teachers to deliver outstanding K-12 tutoring from the convenience of a laptop. We tutor all major subjects and over 100 courses across all grade levels. We serve both district and direct customers to provide tutoring to families in the United States.

K12 Tutoring is a portfolio brand of the highly successful Stride, Inc. - a leader in online education for the past 20 years, most notably through public and private virtual schools offered via our core brand, K12. Some of the other prominent brands in the Stride portfolio include Stride Learning Solutions, Stride Career Prep, MedCerts, Tech Elevator, and Galvanize.

We are looking for a creative Marketing Intern who will support customer acquisition and retention execution for our B2C and B2B marketing efforts, with the goal of attracting, converting, and retaining students and tutors on our platform.The role requires a savvy, creative digital marketer with skills in research, positioning, and messaging. You will develop and oversee the implementation of innovative ways to attract and retain potential customers, and continually iterate on our strategy and tactics to exceed customer growth targets.

ESSENTIAL FUNCTIONS:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Create engaging blog posts using AI-assisted tools to generate content ideas, outlines, and drafts, while ensuring the final product aligns with brand voice
• Assist in development, maintenance, and execution of social media and content strategy aligned with business goals
• Design, plan, manage, and optimize content for digital campaigns across multiple channels such as organic and paid social media, email marketing, affiliate partners, etc.
• Iterate, improve, and diversify current customer acquisition and retention channels
• Measure, analyze, and report on campaign performance with granular tracking across relevant metrics, including but not limited to impressions, clicks, site visitors, video views, collateral downloads, leads, and conversions
• Evaluate the performance of marketing campaigns to determine their effectiveness and make necessary adjustments to improve results 
• Leverage marketing automation where possible to streamline tasks and workflows
• Organize and maintain detailed schedule of campaign timing and execution for projects
• Gain a deep understanding of our customers’ needs, our products, and the full customer journey
• Coordinate flexibly with colleagues across multiple teams atK12 Tutoring to accomplish goals
• Other duties as assigned

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

REQUIRED QUALIFICATIONS: 

• Two (2) years’ experience developing well-written, innovative consumer web and social media content OR
• Equivalent combination of education and experience
• Experience in the development and execution of creative campaigns to drive customer acquisition or retention across multiple channels
• Experience with marketing applications such as Canva, Jasper, Hootsuite, and other creative content development and publishing platforms
• Ability to effectively utilize a content management system, such as Adobe Experience Manager
• Strong reporting capabilities with the ability to track campaign performance in systems such as Google Analytics
• An entrepreneurial mindset with outstanding strategic thinking, analytical thinking, problem-solving skills
• Enjoys working with a lean, dynamic team in a fast-paced environment 
• Ability to prioritize effectively and manage competing priorities to deliver and drive results
• Strong project management and organizational skills with attention to detail
• A good communicator who sets the right expectations and follows through on their commitments
• Strong collaboration skills when working cross-functionally
• Microsoft Office (Outlook, Word, Excel, PowerPoint, Visio, etc.) proficiency
• Ability to travel up to 10% of the time (travel will be minimal, if any — e.g., team-building events)
• Ability to clear required background check

Certificates and Licenses: None required.

DESIRED QUALIFICATIONS: 

• Bachelor’s degree in related field from a four-year college or university
• Content development experience
• Social media campaign experience

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions.

•  This position is virtual and open to residents of the 50 states and D.C.

Job Type

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.