Marketing Content Strategist / Copywriter (Contract/Remote)

At Devoted Health, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. That’s why we’re gathering smart, diverse, and big-hearted people to create a new kind of all-in-one healthcare company — one that combines compassion, health insurance, clinical care, service, and technology - to deliver a complete and integrated healthcare solution that delivers high quality care that everyone would want for someone they love. Founded in 2017, we've grown fast and now serve members across the United States.  And we've just started. So join us on this mission!

Job Description

A bit about this role:
 

Devoted Health's creative team is seeking a talented Content Strategist/Copywriter to play a key role in developing impactful campaigns for our members, prospects, and partners. In this position, you will contribute to writing diverse marketing materials and be an essential part of shaping the creative strategy across our channels.

You’re right for this role if…

• You are a versatile writer and content producer who excels at pushing the boundaries of content strategy and adapting your voice to different perspectives and audiences, while delivering content with both precision and a keen eye for compliance.

• You have a passion for mastering complex topics and are eager to learn about an industry that is multifaceted and dynamic. With a strategic, customer-first mindset, you always keep the "what’s in it for me?" message front and center, while also thinking creatively to explore new,  innovative approaches.

• You enjoy collaborating closely with design teams and business partners to ensure the core message is communicated effectively.

• You are a self-starter at heart.  You thrive in high-volume, fast-paced environments – and excel at getting things done.

Your responsibilities and impact will include:

• Developing strategy and content for marketing materials in different media channels, including direct mail, publications, print collateral, internal communications, out-of-home ads, flyers, brochures, SEO articles, social media, digital assets and more.

• Developing and executing strategies to drive social media membership growth and increase audience engagement across platforms.

• Collaborating with internal teams to refine messaging for both external and internal audiences.

• Partnering with designers to ensure your copy complements the layout and aligns with the overall creative strategy.

• Building strong relationships with in-house subject matter experts and compliance to ensure materials are accurate, helpful, and on-message.

• Analyzing marketing results and using insights to drive new creative iterations and campaigns.

• Researching and writing branded content that educates our audience on Medicare while staying aligned with our overall brand strategy.

• Editing and simplifying industry-specific content to make it clear, accessible, and engaging for diverse audiences across different channels.

• Being open to feedback and revisions to continuously improve the quality of your writing.
   

Required skills and experience:

*Note: Portfolio/Writing samples and cover letter are required. Applications without both will not be considered.

• 6-10 years' experience as a copywriter, preferably in an agency or corporate environment; experience in the medical field is a plus

• Bachelor’s degree in English, Marketing, Journalism, or a similar field

• Creative problem-solver, capable of considering and pushing the big picture while tackling the nitty gritty

• Experience defining creative strategy as well as execute on creative briefs

• Self-starter comfortable working independently and with a team

• Fast learner who isn’t afraid to ask questions and scrub in to help

• Proven experience taking complex topics and explaining them in simple marketing assets

• Excellent organizational and communication skills

• Familiar with using a style guide (AP Stylebook, in-house, etc.)

• Plain language, copyediting and editing skills also a plus

• Healthcare experience not required, but research skills and a tenacity to learn are a must

• This position is remote, but candidate must work on a schedule that aligns with East Coast hours
   

Our ranges are purposefully broad to allow for growth within the role over time. Once the interview process begins, your talent partner will provide additional information on the compensation for the role, along with additional information on our total rewards package. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Total Rewards package includes:

• Employer sponsored health, dental and vision plan with low or no premium

• Generous paid time off

• $100 monthly mobile or internet stipend

• Stock options for all employees

• Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles

• Parental leave program

• 401K program

• And more....

*Our total rewards package is for full time employees only. Intern and Contract positions are not eligible.

Healthcare equality is at the center of Devoted’s mission to treat our members like family.  We are committed to a diverse and vibrant workforce. 

Devoted is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We value diversity and collaboration. Individuals are respected for their skills, experience, and unique perspectives. This commitment is embodied in Devoted’s Code of Conduct, our company values and the way we do business.

As an Equal Opportunity Employer, the Company does not discriminate on the basis of race, color, religion, sex, pregnancy status, marital status, national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.