B2B and B2C Social Media Specialist (ZR_20847_JOB)

This is a remote position.

• Contract type: Independent Contractor
  
• Schedule: flexible (20 hours/week) with potential to transition to full-time
  

Client Timezone: AEST (Australian Eastern Standard Time)

Embark on an exciting journey with a cutting-edge fitness equipment supplier that’s redefining the industry. This innovative, family-owned business is at the forefront of both B2B and B2C markets, supplying custom-branded equipment to franchises and offering their own branded products through a dynamic e-commerce platform. They’re not just selling gym equipment; they’re shaping the future of fitness.

Dive into a creative and strategic role as a Social Media Specialist for a trailblazing fitness equipment company. This position offers a unique opportunity to craft compelling narratives and visuals that resonate with both business clients and fitness enthusiasts. You’ll be the driving force behind the company’s digital presence, creating content that not only showcases cutting-edge gym equipment but also inspires a healthier lifestyle. Your work will directly impact the company’s brand awareness and e-commerce success, making you a key player in the business’s growth strategy. If you’re passionate about fitness, love creating engaging content, and thrive in a dynamic environment, this role is your chance to make a lasting impact in the fitness industry.

• Develop and execute innovative social media strategies across multiple platforms (LinkedIn, Instagram, Facebook) to enhance brand visibility and engagement
  
• Create captivating content that tells the company’s story, showcases products, and resonates with both B2B and B2C audiences
  
• Design eye-catching graphics and visual content that align with brand guidelines and capture the essence of fitness and wellness
  
• Manage and grow the company’s social media presence, fostering community engagement and driving traffic to the e-commerce site
  
• Implement and optimize paid social media campaigns to increase reach and conversions
  
• Analyze social media metrics and provide actionable insights to improve performance continually
  
• Collaborate with the management team to ensure consistent brand messaging across all marketing channels
  
• Stay ahead of social media trends and platform updates, adapting strategies to maintain a competitive edge
  

Requirements

• 5+ years experience in social media management and content creation, preferably in the fitness, retail, or e-commerce sectors
  
• Proficiency in graphic design and content creation tools (e.g., Adobe Creative Suite, Canva)
  
• Strong understanding of B2B and B2C social media strategies, with the ability to tailor content for different audiences
  
• Excellent writing and communication skills, able to craft compelling copy that drives engagement
  
• Analytical mindset with the ability to interpret social media metrics and adjust strategies accordingly
  
• Creative problem-solving skills and the ability to think outside the box for unique content ideas
  
• Knowledge of SEO principles and how to apply them to social media content
  
• Experience with social media scheduling and management tools
  
• Passion for fitness and wellness is a plus
  
• Ability to work independently and manage multiple projects in a remote setting
  
• Adaptability and willingness to learn about new fitness products and industry trends
  

Benefits

• Permanent Work from home
  
• Immediate Hiring
  
• Steady Freelance Job