Senior Director of Regional Marketing - DACH and Southern Europe

The Regional Marketing Senior Director - DACH and Southern Europe will guide the development and execution of regional marketing strategies to drive brand awareness, pipeline generation, and customer engagement across Southern Europe. Reporting to the VP of Revenue Marketing EMEA, this role will be responsible for aligning regional marketing efforts with business objectives, collaborating closely with Sales, Partnerships, Customer Success, Demand Generation, Product Marketing and global Marketing teams to drive revenue growth.

This leader will oversee brand building, demand generation, and demand conversion initiatives within EMEA South, ensuring impactful engagement with target accounts and prospects to deliver the pipeline coverage required to hit quarterly bookings targets. The Senior Regional Marketing Director will manage a team of Regional Marketers, each responsible for crafting and driving the marketing strategy for their respective countries/regions. In addition to overseeing the EMEA South Regional Marketing team, the Senior Director will have direct responsibility for the Financial Services Industry (FSI) vertical in their Region, leading marketing efforts and strategic initiatives within this key sector.  

The ideal candidate has a proven track record of delivering high-impact, integrated regional marketing programs including Account Based Marketing (ABX) and Partner programs, managing cross-functional teams, developing individuals, and scaling European Marketing teams, while effectively communicating performance metrics to senior stakeholders.

What You’ll Do

Strategic Leadership:

• Set the vision for a EMEA South regional marketing strategy aligned with business goals, driving pipeline growth and brand awareness across EMEA South.

• Manage, coach and develop a team of Regional Marketers, each responsible for marketing strategy and execution in their respective territories

• Develop and drive the marketing strategy for the Financial Services Industry (FSI) vertical within EMEA South, developing targeted initiatives to engage key accounts and ensure pipe coverage in tight collaboration with the EMEA South Regional Marketers and Demand Generation team

• Partner closely with sales leadership to develop targeted go-to-market strategies, ensuring marketing initiatives support pipeline and revenue attainment

• Serve as the voice of EMEA North in EMEA and global marketing discussions, ensuring regional needs and market dynamics are factored into broader strategies and organisational design that scale the business

• Ensure close cross-functional collaboration with Demand Generation, Partner Marketing, Product Marketing, Marketing Operations teams to optimise regional impact

Brand Awareness:

• Increase Workiva brand awareness in EMEA South, ensuring alignment with global branding strategies and market needs

• Guide the development and execution of local brand initiatives to build Workiva’s reputation and visibility across the Region, including earned and owned media, community building, partnerships, thought leaders and influencers and social

• Ensure operational excellence in brand execution, maintaining consistency in messaging and visual identity across all regional activities aligned with the global brand.

• Demand Generation and Conversion

• Mentor and coach Regional Marketers as they develop and execute integrated campaigns to deliver their pipeline generation targets and pipe progression goals

• Develop and drive integrated programs to generate and progress pipeline  for the FSI vertical

• Ensure close collaboration and alignment across all GTM functions: Sales, CPX, Partnerships to ensure regional bookings targets and associated KPIs are achieved.

• Performance Optimisation & Reporting

• Assess key performance indicators (KPIs) for regional marketing programs, ensuring transparency in impact and contribution to pipeline and revenue

• Provide regular reporting and insights to EMEA leadership, identifying opportunities for improvement and innovation

Team Leadership:

• Lead, mentor, and develop a high-performing team of Regional Marketers, fostering a culture of collaboration, innovation, and excellence

• Ensure operational excellence across all regional marketing activities, optimising workflows and processes, while collaborating with leadership to design and scale the EMEA marketing organisation for long-term growth and impact

What You’ll Need

Minimum Qualifications

• 12+ years of experience in B2B Marketing preferably a focus on brand building, Demand Generation, ABX, field / regional marketing

• 8+ years of experience in a regional marketing leadership role within a fast-growing SaaS or technology organization 

• Proven experience managing and developing a team of marketers across multiple geographies

Preferred Qualifications

• Strong expertise in the Financial Services Industry (FSI), with experience in developing and executing industry-specific marketing programs

• Proven ability to partner with Sales, Partnerships, Customer Success and Marketing teams to develop and execute marketing strategies that drive measurable pipeline and revenue impact

• Excellent communication and stakeholder management skills, with the ability to influence across functions and geographies

• Deep understanding of the Northern European market, including regional business culture, buyer personas, and competitive landscape

• Experience working within a global matrix organisation, collaborating with international teams

• Proficiency in marketing automation platforms, CRM systems, and analytics tools.

• Strong analytical mindset with a data-driven approach to decision-making

Travel & Working Conditions

• Up to 25% travel for internal and customer events

• Reliable internet access for any period of time working remotely and not in a Workiva office