Content Marketing Manager (Remote)

About SANS

SANS Institute (SANS) launched in 1989 as a cooperative for information security thought leadership, it is SANS’ ongoing mission to empower cyber security professionals with the practical skills and knowledge they need to make our world a safer place. We fuel this effort with high quality training, certifications, scholarship academies, degree programs, cyber ranges, and resources to meet the needs of every cyber professional. Our data, research, and the top minds in cybersecurity collectively ensure that individuals and organizations have the actionable education and support they need.

Join the SANS Team

At SANS, our culture is defined by Mission, Brand, People. Our goal is to hire people who understand the importance of continuing to fight against the cyber security threats (Mission) while delivering the highest quality training (Brand) to our students.  We want employees whose personal values align well with our culture of fairness, honesty, customer focus, and pragmatic approach (People).

Position Summary

SANS Institute is seeking an experienced Content Marketing Manager to develop and maximize the impact of high-quality, engaging content that resonates across various channels and audiences. The ideal candidate is a strategic thinker and exceptional writer who can distill complex cybersecurity and information security topics into compelling, digestible narratives. This role will be instrumental in strengthening brand awareness, driving engagement, and increasing conversions through a strategic, content-driven approach.

Working closely with subject matter experts, marketing teams, and other key stakeholders, the Content Marketing Manager will help shape and execute content strategies that align with SANS’ mission of empowering cybersecurity professionals with industry-leading training, research, and resources.

Key Responsibilities

• Partner with cybersecurity subject matter experts (SMEs) to write and produce original, high-value content in various formats, including blog posts, white papers, research reports, case studies, infographics, videos, and more, for paid, owned and earned media channels.
• Repurpose and optimize high-performing content to expand its reach and effectiveness across multiple marketing channels, including social media, email, and web.
• Build and execute content that aligns with business strategies, addressing SANS training, certification programs, research initiatives, and cybersecurity trends.
• Collaborate with product marketing, field marketing, and customer engagement teams to map and refine content across the cybersecurity professional’s learning and career journey.
• Ensure all content adheres to SANS' messaging, style, and brand guidelines, maintaining high standards of clarity, accuracy, and engagement.
• Track and analyze content performance metrics and optimize strategies based on insights and data.
• Develop and implement best practices, tools, and processes to drive efficiency and consistency in content creation for both thought leadership and revenue-driving initiatives.
• Stay up to date with cybersecurity and content marketing trends, identifying opportunities to innovate and enhance SANS’ content strategy.
• Other responsibilities as assigned.

Basic Qualifications

• 5+ years of experience in content marketing, editorial, or communications, ideally in the cybersecurity, IT, or technology sector.
• Strong portfolio showcasing exceptional writing and storytelling skills, with the ability to break down complex security topics into clear, engaging, and impactful content.
• A strategic yet hands-on approach—comfortable crafting high-quality content while also driving overarching content strategies.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong collaboration skills with the ability to work cross-functionally and effectively partner with cybersecurity experts.
• Comfortable giving and receiving feedback to refine and enhance content quality.
• Experience with content management systems (CMS), SEO best practices, and marketing automation tools is a plus.
• Passion for cybersecurity, training, and education is highly desirable.

Reporting Relationships

This position will report to the Senior Strategist, Content and Operations and has no direct reports.

Equal Opportunity Employer

SANS is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact SANS Human Resources.

In addition, all qualified applicants with arrest or conviction records will be considered for employment. 

California residents click here for SANS privacy notice for California job applicants

The base salary range for this position is between $80,000-100,000. Base salary ranges may vary by geographic location and relevant experience, education, certifications, and years of experience. There is no guarantee an offer will be at the top of the posted range based on the salary analysis.

In addition, SANS provides the following benefits:

• Medical
• Dental
• Vision
• Short-Term Disability
• 401(k) with company match
• Employee Assistance Program
• Supplemental Life Insurance and AD&D
• Paid Time Off
• Company Paid Holidays
• Volunteer Paid Time Off

Compensation80,000-100,000