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(Senior) Director of Marketing, Peripheral Intervention

extra holidays - extra parental leave
Remote: 
Full Remote
Contract: 

Offer summary

Qualifications:

Bachelor's degree in marketing or related field., 10 years of work experience, with at least 5 years in product management in a multi-country setting., Extensive experience in people management and team leadership., Strong analytical, problem-solving, and communication skills..

Key responsabilities:

  • Develop and implement marketing strategies for the Peripheral Intervention product portfolio across EMEA and APAC regions.
  • Manage the marketing team and oversee product management, including new product introductions and market research.
  • Lead the go-to-market strategy for new products and ensure effective execution in targeted geographies.
  • Direct the delivery of marketing plans and promotional materials to support sales efforts and brand recognition.

Merit Medical Systems, Inc. logo
Merit Medical Systems, Inc. XLarge https://www.merit.com/
5001 - 10000 Employees
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Job description

Why Merit?

At Merit Medical, our mission is to create innovative medical devices that improve lives. Our goal is to hire and develop people who want to build something special through hard work, team effort, and commitment. Together, we are making a difference in the lives of patients around the world.

SUMMARY OF DUTIES

This role is tasked with developing and implementing strategies to expand the use of the Peripheral Intervention product portfolio, including Renal Therapies, Soft Tissue Biopsy, Drainage, Embolics, and Endoscopy, across EMEA and APAC regions. Responsibilities encompass managing the marketing team, overseeing product management, introducing new products, conducting market research, executing advertising campaigns, organizing congresses and professional education, and supporting sales efforts.

ESSENTIAL FUNCTIONS PERFORMED

  • Lead the business unit strategy by driving growth programs, managing product lifecycles, overseeing portfolio tactics, and developing the annual marketing plan.
  • Ensure execution of the strategy, implementing appropriate processes and regular program reviews, while developing relevant dashboards/metrics
  • Provide the leadership team regularly with sales metrics and analysis for the business unit:
    • YTD, QTD, MTD product sales and margin by region
    • Relevant trends vs prior year budget
    • Market share changes and corrective actions where required
  • Lead the go-to-market strategy of new products/solutions managing the cross-functional team and execute pre-launch, launch and post-launch initiatives, ensure results and proper execution in targeted geographies.
  • Manage and continue to grow Merit Medical’s share of mind and exceptional brand recognition because of the leading products and services.
  • Understand associated diseases today and tomorrow, emerging therapies and technologies, competitive activities, etc. through participation to scientific congresses, market/business intelligence, networking in the field, in particular building a network with physician community and Key Opinion Leader (KOL)
  • Understand HCP needs through market research and advisory boards. Lead tactics and events to engage and educate these key customer groups.
  • Direct the timely delivery of marketing plans, promotional tools and sales enablement resource materials to internal stakeholders.
  • Oversees marketing efforts with the global team associated with new product development.
  • Lead (with Med Affairs) a robust clinical communication plan to support advanced and therapeutic products in the region
  • Ensure that life-cycle management strategies and demand forecasts are in place for full portfolio in collaboration with supply chain
  • Develop and maintain appropriate resourcing and budget management
  • Assist the Marketing VP to build marketing capabilities in the team
  • Directs PI portfolio team by interviewing, hiring, training, performance evaluation, discipline, firing and other related duties.
  • Performs other related duties and tasks, as required.

SUMMARY OF MINIMUM QUALIFICATIONS

  • Educational experience equivalent to a bachelor’s degree in marketing or related field. 
  • Work related experience equivalent to 10 years, with at least five of those years in product management in multi country setting.
  • People management extensive experience
  • Excellent analytical and problem-solving skills.
  • Ability to manage multiple projects efficiently and effectively and to meet deadlines.
  • Strong interpersonal and communication skills.
  • Demonstrated computer skills preferably ppt, spreadsheets and other applicable software.
  • Excellent presentation skills and the ability to prepare professional written and oral presentations and market analysis.
  • Strong market research skills and the ability to report research findings with high degree of validity and reliability.

COMPETENCIES

  • Supervisory process /team management
  • Marketing strategy development/direction
  • Product management
  • Product launches/ New product introduction
  • Market development
  • Budget management
  • Marketing campaign creation
  • Market research programs and opportunities development
  • Tradeshows/seminars
  • Professional Education management
  • Key Opinion Leader/Stakeholder engagement

We are Global

Founded in 1987, Merit Medical Systems, Inc. is a leading manufacturer and marketer of proprietary disposable medical devices used in interventional, diagnostic and therapeutic procedures, particularly in cardiology, radiology, oncology, critical care and endoscopy. Merit serves client hospitals worldwide with an international sales force and clinical support team totalling in excess of 500 individuals. Merit employs approximately 6,300 people worldwide.

Merit Medical EMEA currently has over 300 employees, spread over more than 20 countries in the EMEA region.

Merit Maastricht (The Netherlands) is the European Headquarters and Distribution Center of Excellence. Much of Merit Medical’s world-class customer service happens here along with our excellent physician training courses. More than 100 employees work at this growing Merit campus and enjoy many benefits, such as flexible working hours and competitive salaries as well as learning opportunities and internships.

Culture

A supportive and collaborative environment make Merit Medical a friendly, enjoyable place to work. We are proud of our energetic and dynamic culture. Diversity & Inclusion is evident here with a 50/50 ratio of male and female employees and more than 30 nationalities. We value every employee as an individual.

To see more on our culture, go to www.merit.com/careers.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Communication
  • Problem Solving

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