Paid Media Specialist – Manage Search & Social Campaigns for US Automotive Clients | Remote from Canada

Company Overview:

Our client is a digital marketing agency that’s all about driving results for clients in fast-paced, performance-driven industries. Over the past three years, they’ve grown to a team of 65+ experts and earned awards for their creative, high-impact campaigns.

As a  Paid Search & Social Specialist, you’ll be part of a collaborative team that values curiosity, experimentation, and results. This is your chance to develop your skills in paid media while working on campaigns that deliver real impact.

What You’ll Do:

As part of the paid media team, you’ll help set up and optimize advertising campaigns on platforms like Google Ads and Meta Ads (Facebook/Instagram). You’ll also analyze data, adjust strategies, and learn how to create campaigns that exceed client expectations.

• Being trained and mentored by top specialists to hone your craft.
• Get the best possible paid search and social media advertising results for our clients, delivering campaigns that generate higher ROI with low cost per conversion.
• Evaluating website traffic and paid accounts to identify opportunities for improvements.
• Collaborating with a cross-functional team of SEOs, writers, designers, and developers on new experiments, client work, and more.
• Implementing account/campaign audits & manually adjusting campaigns daily.
• Conducting client calls to gather information and present SEM and Social strategies and results.
• Utilizing tools such as Google Ads, Google Analytics, etc in conjunction with other paid search and social tools to analyze sets of data for campaign improvements.
• Budget pacing to allocate a consistent rate of spending throughout the month without going outside the monthly budget.
• Managing monthly reimbursement processes, including gathering materials, submitting claims.
• Generating reports from Google Ads & Meta (keyword reports, Meta reporting, current ad images) for submission.
• Utilizing photo editing tools to create website display ad mockups.
• Communicating with OEM support representatives and clients to ensure claim acceptance.
• Reviewing, researching, and keeping up to date with OEM reimbursement requirements.

You Bring:

• 3–5 years of experience in digital marketing or a related field.

• Minimum of 1 year of experience in managing paid search campaigns (e.g., Google Ads, Bing Ads).

• Minimum of 1 year of experience in managing paid social media campaigns (e.g., Facebook Ads, Instagram Ads).

• Strong analytical skills, with the ability to interpret campaign data and make data-driven decisions.
• Familiarity with tools like Google Analytics, Google Ads Editor, and Meta Ads Manager.
• Excellent communication skills for collaborating with clients and internal teams.
• Previous experience in an agency or similar fast-paced, performance-driven environment is preferred.
• Basic knowledge of Google Tag Manager and Google Merchant Center is a plus.

Bonus Points:

• Experience in industries like automotive, e-commerce, retail, or car rental, where running data-driven campaigns and attracting customers is a key focus.
• Previous work in a marketing agency, managing campaigns for multiple clients and brands at the same time.
• Knowledge of the US market, including how to tailor campaigns to US audiences and advertising platforms.
• Experience combining paid media with SEO to improve overall campaign performance.
• Familiarity with platforms like TikTok Ads, Pinterest Ads, LinkedIn Ads, or tools like Google Tag Manager and Google Merchant Center.

What’s Offered:

• Fully remote role with flexible hours.
• Contractor position with 35–40 hours per week.
• Competitive pay: $70,000-85000 CAD based on experience.
• Paid time off, including your birthday off (because celebrations matter).
• A home office setup stipend to help you work comfortably.
• Ongoing mentorship and access to resources to grow your paid media skills.

How We Hire:

1. Pre-screening:
   1. Personality Assessment
   2. Video Interview / Screening
2. Interview Process:
1. A brief conversation to discuss your background and qualifications.
2. Skills Assessment: A practical exercise to showcase your ability to manage and optimize campaigns.
3. Team Fit Interview: Meet with team members to discuss your working style and collaboration skills.
4. Final Interview: A conversation with leadership about the role and next steps.

If you’re ready to grow your career in paid media, we’d love to hear from you. Apply today!