Senior Alliance Partner Marketing Manager (Network API)

Vonage Marketing Mission 

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers. 

Why this role matters

We are looking for an exceptional Global Alliance Partner Marketing Manager to be responsible for go-to-market strategies and driving relationships with our cross-portfolio technology partners and third-party ecosystems. This role is responsible for being the single point of contact to build relationships with our strategic partners and create programs that directly influence opportunities and grow our share of the market. You'll work directly with these cross-portfolio technology partners, as well as our own Product and Sales teams in this critical, integrated role. Key to success in this role is an understanding of how to market to key stakeholders within the Hyperscaler community, as well as the large scale System Integrator ecosystem.

To be successful, you would consider yourself a “trailblazer”. You understand compelling messaging, marketing, and partnerships in a hyper-growth organization. You thrive in collaborative environments and enjoy working with teams across the company and know how to influence cross-functional teams.  You understand how to speak and market into partner marketplaces and the ecosystem, including key stakeholders like AEs, SEs and Consultants.  You will also be able to identify, develop and execute joint-marketing campaigns with Vonage’s strategic partners.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW...

What you'll do

• Design, execute and optimize the Alliance GTM strategy, working closely across Marketing, Product, Field, Channel and BD teams, to market into a robust Alliance ecosystem to drive share of mind and incremental new logo opportunities
• Responsible for global engagement with top strategic cloud partners including: sales and marketing enablement; development of strategic value propositions and joint-GTM marketing plans in collaboration with sales and field marketing teams
• Manage external Marketplace/AppExchange listings including crafting compelling messaging and positioning for internally and externally facing product collateral, including demo videos, customer videos, datasheets, presentations, and blogs 
• Support Alliances, Partner and BD teams with enablement, collateral, presentations, customer panels, etc, and major events including AWS Re:Invent and Google Next. 
• Secure and manage the MDF approval process with key partner programs based on  analysis of investments and influence to pipeline
• Work with Product team in order to inform and leverage competitive analysis 
• Liaise with other Marketing functions to customize content, digital advertising, and events in support of Alliance and Partner marketing 
• Work independently, while also being comfortable working cross-functionally with Alliances, Partner, Product, Sales and the rest of the marketing team
• Manage reporting, budgets and vendor relationships

What you'll bring

• Clear understanding of hyperscalers, technology partners, SIs and ISVs, (experience with AWS and Google ecosystem a plus), Value Added Resellers, Distributors, partner marketing relationships, and the needs of AEs
• Compelling background building sell-to/sell-through/sell-with relationships, ideally with global partners  
• Strategic ability to develop, execute and optimize Alliance GTM plans that remain aligned and in sync with Alliances, Partners, Sales, and Product and drive meaningful business impact
• Proven acumen for building the operations required for execution and measurement, analyzing results, iterating, and scaling
• Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively
• Work virtually with teams spread across the globe
• Ability to deal with short-term priority changes while maintaining a long-term perspective on department and company objectives

What's required for application

• Experience working with hyperscalers, technology partners, ISVs, VARs and Distributors (experience with AWS and Google ecosystem a plus)
• 5+ years of Software/SaaS/CPaaS marketing experience 
• Strong strategic and analytical skills (knowledge of Salesforce, Tableau, Gong, 6Sense a plus)
• Excellent verbal and written communication skills
• MBA is a plus (but not required)